Green screen technology, also known as Chroma Keying has heavily featured in the film and TV industries and is starting to be applied more in the live casino space. Victor Herman, Chief Technology Officer at Tain, outlines its impact on the product.
Film studios have long made use of green screening to enhance their movies, which has kept audiences captivated with scenes that push the boundaries of imagination yet come across as so life like. The Avengers series and other Marvel films perfectly showcase the ability of green screening to depict memorable scenes and sequences.
If operators want to follow suit and deliver immersive live casino environments which are cost-effective, implementing similar techniques can provide unique experiences. Additionally, the use of this tech allows for branded playing areas, which are exclusive to each individual operator and can truly enhance their reputations with players.
Creating unique experiences has never been so important. For operators, it sets them apart from others, with customisations creating a link between them and the player and giving them a platform to promote their brand. With a captive audience, there are opportunities for them to promote other products and maximise engagement and interest.
EEZE’s customisable solution is state-of-the-art. Operators will be getting a fully tailored product which meets and exceeds their needs. By eliminating the need for physical elements, such as traditional casino tables and studios, operators can significantly reduce costs and expand their offerings, allowing for easier customisation.
From a player’s perspective, it adds to their excitement and provides something different to the classic tables and their studios.
Players can find themselves in the most imaginative settings which are sure to leave a lasting impression. Technology can also align with seasonal events like Halloween or Christmas, or global sporting events such as the Olympics or World Cup, which could in turn provide cross-selling opportunities. Operators will also be able to enhance their brand by convey key messages throughout online journeys, delivering nuanced content that appeals to each individual and can lean into past behaviours.
Tech enhancements
Customisations can also be further elevated when they combine with other forms of technology, particularly augmented reality (AR). Players can be presented with the experience of being at a physical table. They can also receive additional information including the status of tournaments, wins on various jackpots and individual player achievements.
For operators, the use of AR can appeal to tech-savvy audience segments looking for cutting-edge gaming experiences, potentially increasing user retention and attracting a new customer base. A key audience segment is the younger generation of players who are likely to appreciate the refined technology being used and are used to the slick interfaces they are being presented with.
This will be pivotal in the development of bespoke experiences for each player, something that other platform providers in different areas of entertainment can already deliver. Algorithms can tailor content libraries and suggest recommendations to each individual and there are certainly similarities for how operators in the live dealer space can follow suit.
The use of Chroma Key can ensure players see the elements they want to see on their screens, allowing them to start engaging with the dealer straight away. Certain modifications can stretch to game skinning which has been popularised in other game genres and is a key revenue source allowing players to own unique in-game assets and reinforcing an attachment to an operator.
Challenges
Despite the huge opportunities to create something special for players by utilising other
technologies, there challenge is to ensure they all merge seamlessly. Working with technology brings risk, but relying on several components adds more complexity.
By partnering Chroma Keying, AR and Web UI, the aim is to provide a unified experience for players where it will be impossible to separate real from virtual experiences.
This will allow operators to unlock the next level of customisation which will be unique to them and promote their brand throughout each session allowing unique experiences for customers. EEZE’s first step in showcasing this range of functionality will be our new Multiplier Roulette game which will presented at ICE 2025 in Barcelona.
The influence of Chroma Keying from television and film on the live casino space is still in its infancy. Those industries have the luxury of being able to edit content and current technologies are not used in real-time, 24/7 broadcasting and this is a pain point. The functionality needs to be able to handle the volume of daily live streams and for the levels of engagement every session brings.
With an appetite from players for nuanced content, the considerable research and development we are undertaking in this area will power these tailored experiences.
The offering that we deliver at EEZE has customisation at its core. We want partners to present their brand in the most compelling way. We take the time and effort to create a high-end solution that we are always developing, with improvements constantly rolled-out.
With competition for player attention not only within online gaming but from other industries, it would be foolish not to leverage the technology that is widely available and deliver bespoke content.
At EEZE we are fully aware of those new trends, and we will position ourselves at the front of this evolution with the use of ground-breaking technologies which will continue to underpin our products.
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