The Hungarian national lottery company, Szerencsejáték Privately Held Company Limited (SZRT), has ushered in a new era of digital betting experiences for the country’s residents by going live with the OddsMatrix-powered sportsbook and platform services.
EveryMatrix, the technology provider, secured the public tender in January 2023, marking a significant milestone in Hungary's online betting landscape.
The multi-year agreement between EveryMatrix and SZRT has culminated in a comprehensive suite of advanced digital sports betting software solutions and services under the online brand TippmixPro.
SZRT, a member of the World Lottery Association (WLA) and Hungary's sports betting market leader, can now offer its customers an unparalleled betting experience.
The newly launched OddsMatrix-powered sportsbook introduces features like Cash Out and Bet Builder, along with enticing promotions such as Stake-Back Special, providing players with a diverse and engaging platform.
The integration process was a complex endeavor, involving multiple teams, including GamMatrix, EveryMatrix's platform unit.
GamMatrix crafted essential operational and safer gambling features tailored to SZRT's specific needs, including rapid, multi-step registration and a comprehensive array of self-exclusion functionalities, ensuring player safety and adherence to regulatory requirements.
SZRT will leverage EveryMatrix’s extensive experience in trading, product development, and account management, as well as the capabilities of the PartnerMatrix affiliate system.
At the heart of the new sportsbook is a commitment to responsible gambling.
Accessible through various platforms, including desktop and mobile web browsers, Android, and iOS apps, the platform incorporates proprietary models ensuring industry-leading market uptime.
An AI-driven content concierge delivers tailored recommendations, and a revolutionary promotions engine enhances player retention and reactivation.
EveryMatrix achieved a significant milestone in September 2023 by becoming the first iGaming supplier to receive WLA Safer Gambling Certification, highlighting its dedication to player protection and ethical practices.
Ebbe Groes, CEO of EveryMatrix, expressed excitement about the partnership, stating, "Our mission is to craft not just a sportsbook, but a never-ending story of innovation. We are equally determined to create new plays, redefine the game, and develop groundbreaking products that propel SZRT as the benchmark for sports betting excellence."
Andrea Mager, President & CEO of Szerencsejáték Privately Held Company Limited, emphasized the significance of the collaboration, saying, "We were delighted to partner with an international supplier such as EveryMatrix. The company offers professional knowledge that ensures the long-term development of TippmixPro, providing our players with a world-class online sports betting platform."
This collaboration signifies a significant step forward for both companies, marking the beginning of a promising chapter in Hungary’s online betting industry. Players can now enjoy an enhanced and responsible betting experience through the newly launched platform.
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