BETER Live, a leading provider of live casino and gaming content, has officially rebranded to ICONIC21, marking a new chapter as it separates from the BETER Group to operate as an independent entity.
This strategic move signifies the company's sharpened focus on delivering cutting-edge live gaming solutions, tailored to meet the demands of the rapidly growing online gaming market.
By rebranding to ICONIC21, the company will now pursue its vision with greater autonomy, strengthening its position as a must-have provider in the iGaming industry. Operating independently, ICONIC21 has assembled a team of top-tier talent from the gaming content space, positioning itself as a creative leader in the live casino sector.
The company's impressive success stems from a client-first approach, allowing it to respond quickly to market demands while ensuring its products and experiences remain at the forefront of industry trends. This agility has helped ICONIC21 gain a reputation for delivering innovative, high-quality live gaming solutions.
As ICONIC21, the company will continue to oversee all operations internally, offering a highly customisable and efficient service to meet the unique needs of its clients. The firm has committed to taking this to the next level in the coming months, offering more personalised services, faster rollouts of new features, and a focus on building strategic partnerships to drive growth for both the company and its customers.
In addition, ICONIC21 plans to expand its product portfolio, introducing a wider variety of innovative features to appeal to a broader audience and increase player engagement. This includes developing unique content, new game formats, and groundbreaking bonus features, with particular attention to the booming live gameshow segment.
ICONIC21’s robust promotional engine is set to be further enhanced with the addition of new products and tools. This will allow operators to run targeted, comprehensive campaigns designed to boost both player acquisition and retention.
The company is committed to offering its partners the ability to personalise the live dealer and live games experiences, ensuring alignment with their branding and the expectations of players in specific markets. This level of personalisation aims to set ICONIC21 apart as a leading innovator in the iGaming space.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, shared his excitement about the company's new direction:"Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success."
He further elaborated on the company’s growth ambitions:"With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market. Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry.
We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction."
The rebranding to ICONIC21 marks a bold new era for the company as it seeks to redefine its role in the live casino and gaming sector. With plans to deliver more personalised services, innovative content, and game-changing solutions, ICONIC21 is poised to set a new standard for live gaming in the iGaming industry.
The company’s focus on customer-centricity and market-leading innovation positions it for continued success in the highly competitive gaming landscape.
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