BETER Live, the well-known live casino brand, has officially rebranded as ICONIC21 following its separation from its parent company, BETER.
This rebranding marks a pivotal moment for the company, allowing it to sharpen its focus and pursue its own growth ambitions.
The rebrand reflects ICONIC21's commitment to enhancing its offerings and positioning itself as a leader in the live gaming market. The company has ambitious plans to deliver more personalized services, accelerate feature rollouts, and strengthen strategic partnerships aimed at driving growth for both ICONIC21 and its clients.
One of the standout features of ICONIC21’s future plans is the expansion of its product portfolio. The company will introduce a wider variety of innovative gaming content and features, appealing to a broader audience.
Special attention will be paid to developing unique formats and bonus elements, particularly within the live gameshow segment. To further support partners, ICONIC21 is upgrading its promotional engine with advanced tools designed to help operators run more targeted and effective marketing campaigns.
To support these changes, ICONIC21 has revamped its C-Suite, bringing in a new CEO who has developed a strong rapport with the existing team through his work with the JKR Investment Fund. The expanded leadership team brings decades of experience in the iGaming industry, positioning the company for substantial growth.
Alina Popa, who joins the team as Chief Commercial Officer (CCO), will lead the company’s commercial efforts, while Edvardas Sadovskis, as Chief Product Officer (CPO), will spearhead product development. With additional key hires expected in the near future, the leadership overhaul is a critical element of ICONIC21's strategy to deliver on its bold ambitions.
As ICONIC21 steps into its new identity, the company is stronger and more focused than ever. With a consolidated leadership team and ample resources to invest in its growth, the company is poised for a series of exciting product launches, event appearances, and expansion plans. These developments signal a promising new chapter for ICONIC21 as it looks to cement its place as a major player in the global iGaming market.
Alina Popa, CCO at ICONIC21, expressed her confidence in the company’s direction: "Joining the company during this transformative period, I knew what to expect with the rebrand, and I can confidently say that ICONIC21 is poised for success.
With the exceptional team we’ve assembled, the strategic plans we’ve put in place, and the unmatched quality of our products, ICONIC21 is set to become a leading force in the industry. The journey has been remarkable, and we've now refined our formula and have a clear direction for the future."
With a strong foundation in place, ICONIC21 is planning further team expansion in the coming months. Both the product and commercial roadmaps are packed with developments that will ensure the company remains at the forefront of the industry.
ICONIC21 is not only focusing on growth but is also committed to enhancing the overall player experience through cutting-edge products and targeted campaigns.
The rebrand and leadership expansion mark the beginning of an exciting new era for ICONIC21, with the company well-positioned for long-term success in the ever-evolving iGaming sector.
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