ICONIC21, a leading live casino content provider, has strengthened its foothold in the rapidly growing sweepstakes market through an expanded partnership with B2B platform provider and content aggregator Sweepium.
This collaboration will bring ICONIC21’s premium live casino portfolio to more operators and players in the US market.
Partnership Expansion for Greater Reach
Initially launched in October, the partnership began with ICONIC21’s content going live on a select number of Sweepium-affiliated brands. This new agreement significantly broadens its scope, enabling even more of Sweepium’s US operator partners to access ICONIC21’s innovative, sweepstakes-ready live casino products.
The extension reinforces ICONIC21’s reputation as a preferred provider for sweepstakes brands while solidifying its leadership in the real-money gaming sector. Both markets are witnessing exponential growth, with the sweepstakes segment proving to be particularly transformative.
Innovative Content Tailored for Sweepstakes
ICONIC21 offers a diverse range of live casino games, including Roulette, Blackjack, Baccarat, Sic Bo, The Kickoff, and Crash Live. These games are tailored for both real-money play and sweepstakes formats, demonstrating the provider’s flexibility and innovation.
The company’s standout offerings include the Gravity Series, which introduces unique twists to traditional games, and Grand Bonus Baccarat, which enhances player engagement with new features. Additionally, Crash Live stands out as the first live crash game featuring a host, delivering unparalleled interaction and entertainment.
Streaming from state-of-the-art studios, ICONIC21 ensures a premium player experience with cutting-edge video, audio, and broadcast technologies, complemented by sleek and modern visual backdrops.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, highlighted the significance of the expanded partnership, “Sweepstakes are sweeping across the US market and beyond, and operators want to offer their players the best content in the business.
“This extended deal with Sweepium does just that, with its partners able to access our full portfolio of premium, sweepstakes-ready live content – content that has proven to hit the market with players across the globe.
“This is a fast-growing part of the industry, and at ICONIC21, we believe we are in a position to capitalise on this by helping operators deliver the experiences players are seeking.”
Daniel Mitton, Co-founder and Chief Business Development Officer at Sweepium, expressed his enthusiasm for the collaboration, “The rise of sweepstakes casinos has been nothing short of meteoric, and at Sweepium, we are committed to offering the platform and content portfolio to our partners.
“Live content is hugely popular at sweepstakes casinos, and in ICONIC21, we have a partner that knows how to produce content and experiences that exceed player expectations. We’ve already seen how well its content performs and now look forward to seeing it launch with more of our partners.”
A Winning Combination
As sweepstakes gaming gains momentum in the US, partnerships like this position ICONIC21 and Sweepium at the forefront of the industry. By combining premium content with an innovative platform, the two companies are poised to lead the charge in shaping the future of sweepstakes gaming.
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