In a groundbreaking move, iGameMedia, a prominent sports streaming platform renowned for its B2B ultra-low latency capabilities, has inked a significant multi-year partnership deal with Pragmatic Play.
This collaboration aims to revolutionize the sports streaming landscape by integrating Pragmatic Play's cutting-edge technology into iGameMedia's innovative ONEPlatform streaming solution.
Through this strategic partnership, iGameMedia and Pragmatic Play have introduced a fully supported sportsbook platform solution, offering ultra-low latency sports streaming that enhances the in-play betting experience.
By leveraging iGameMedia's expertise in ultra-low latency streaming and Pragmatic Play's advanced technology, the integrated solution provides seamless access to a wide array of sports streaming content without the need for multiple integrations, thereby streamlining the process and empowering sportsbook operators.
The iGame ONEPlatform, renowned for its integrations with major content providers such as Infront bettor, StatsPerform, IMG Arena, Genius Sports, and SportRadar, serves as a comprehensive content gateway for sportsbooks and platform providers.
This integration exposes all streaming content agreed upon by sportsbook operators, delivered through a unified content API, thereby simplifying access to diverse sports content.
Moreover, the partnership addresses industry challenges related to mapping live streaming with event data, essential for the sportsbook product offering. iGameMedia's innovative ONEMap product utilizes a single API instance to expose the respective IDs of all third-party vendors associated with live events, offering a truly automated solution with an impressive accuracy rating of 99.7% on the first mapping attempt.
Powered by AI and ML technology, ONEMap establishes precise connections between AV provider data and event creation data, eliminating the need for manual intervention and ensuring seamless integration.
Pragmatic Play, a leading content supplier to the iGaming industry, rolled out its state-of-the-art Sportsbook product in October, signaling a new era in product development. Leveraging the ONEPlatform solution, Pragmatic Play's Sportsbook offers customers a streamlined managed services solution, fully supporting live streaming and providing an unparalleled betting experience.
Chris Cousin, Commercial Director at iGameMedia, expressed his enthusiasm about the partnership, stating, "We are absolutely delighted to have partnered with Pragmatic Play in supporting their unrivalled platform innovation and offering a truly consolidated content approach for the sportsbook market."
Gareth Crook, VP of Sports at Pragmatic Play, emphasized the significance of the partnership, saying, "Our partnership with Chris & the team at iGame helps solidify our aim of delivering a first-class Sportsbook product to current and future customers.
Operators now have access to an unrivalled portfolio of 'always-on' official live video streaming content from the world's highest-profile sports events and competitions. This delivered at ultra-low latency providing an enhanced betting experience to Sportsbook bettors."
The collaboration between iGameMedia and Pragmatic Play signifies a significant advancement in the sportsbook platform solutions space, promising an elevated and immersive experience for sportsbook operators and bettors alike.
Comentarios