Incentive Games, a leader in B2B gaming solutions specializing in player acquisition and retention, has announced the appointment of Ahmed Baker as the company’s new Chief Commercial Officer.
The announcement, which takes effect on Monday, February 17th, marks a pivotal moment for the company as it continues to expand its reach within the Real Money Games market.
A New Leader With Proven Success
With an impressive 20-year career in the iGaming industry, Baker is no stranger to driving growth and commercial success. His extensive experience spans both B2B and B2C sectors, where he has consistently demonstrated the ability to turn strategic vision into measurable results.
Baker’s appointment comes at a time when Incentive Games is focusing on expanding its Real Money Games portfolio and tapping into new market opportunities. His expertise in business development and commercial strategy will be critical in propelling the company toward its ambitious goals for 2025 and beyond.
John Gordon, CEO of Incentive Games, expressed his excitement over the appointment, stating, "We are thrilled to welcome Ahmed to the executive team. His experience, strategic vision, and proven ability to drive growth make Ahmed a perfect fit for our new Chief Commercial Officer. We are confident that he will be key to our continued success.”
Looking to the Future
Baker himself is equally excited about joining the team, commenting, "I’m thrilled to join Incentive Games at such an exciting time. I look forward to contributing to the growth of the company and working with the team to replicate the success of their free-to-play games in the Real Money space."
As Incentive Games positions itself for further success in the iGaming industry, Baker’s leadership will no doubt play a central role in shaping the company’s next phase of growth. The company’s ongoing commitment to innovation and player engagement is sure to be amplified under his strategic direction.
For more on the latest iGaming news and updates from industry leaders like Incentive Games, stay tuned to iGaming Gazette.
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