HotTakes, a rapidly growing B2C Free-to-Play sports prediction app, has announced that John Gordon, CEO of Incentive Games, is now officially on board as a strategic advisor. This move comes as HotTakes prepares for a significant milestone: its highly anticipated launch in the United States.
The app has already made waves in the Canadian market, establishing itself as a standout player in sports prediction games. With a strong affiliate network driving its success, HotTakes is gearing up for broader expansion, and Gordon's strategic insights are expected to play a pivotal role in the next phase of growth.
A Proven Partnership
Incentive Games has been a key investor in HotTakes, backing the company through its past two funding rounds. Beyond financial support, John Gordon has been instrumental in shaping HotTakes’ product development and business strategy. The decision to formalize his advisory role reflects the deep alignment between the two companies.
Speaking about his new position, John Gordon expressed his enthusiasm for the partnership, “I am incredibly proud to be part of the HotTakes journey. Their growth trajectory is genuinely outstanding, and collaborating with Tyler, James, and Kevin has been a joy over the last few years.
Their understanding of product development, technology, and how to build something special is evident in their success. At Incentive Games, we excel in player retention, and I firmly believe that the HotTakes team possesses unrivaled expertise in user acquisition.”
A Match Made in iGaming Heaven
HotTakes COO and Co-Founder James White echoed Gordon's sentiments, highlighting the impact of his contributions, “We couldn't be more thrilled to formally announce John as our strategic advisor. His rare blend of product, relationship building, and leadership skills is unparalleled in the space – he has had a monumental impact on our company. John and Incentive Games' expertise in retention, combined with our focus on acquisition, has been a match made in heaven.”
Poised for U.S. Expansion
With its sights set on the U.S. market, HotTakes is leveraging its proven model of Free-to-Play sports predictions to attract a new audience. The addition of John Gordon to its advisory board strengthens its ability to navigate this competitive landscape.
As the U.S. market represents a significant opportunity for iGaming companies, HotTakes is positioning itself as a leader in the space, blending innovative technology, user-centric design, and strategic partnerships to drive growth.
Stay tuned to iGaming Gazette for more updates on HotTakes’ expansion and other iGaming news from around the globe.
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