Incentive Games Earns UKGC Licence, Expands Into Regulated Market
- iGaming Gazette
- 1 day ago
- 2 min read
Leading B2B gaming provider Incentive Games has officially secured a licence from the UK Gambling Commission (UKGC), marking a significant step forward in the company’s expansion into one of the world’s most tightly regulated and high-potential iGaming markets.
The licence, issued on 27 March 2025, allows Incentive Games to deliver its innovative suite of Real Money Games to UK-licensed operators, broadening its reach and reinforcing its position as a key player in the global iGaming ecosystem.
Known for its expertise in player acquisition and retention, Incentive Games has built a strong reputation through engaging game mechanics and data-driven design that supports long-term user engagement for operators worldwide. Gaining entry into the UK market will allow the company to showcase these strengths on a major new stage.
Commitment to Compliance and Growth
The UKGC is globally respected for its strict regulatory oversight, with rigorous licensing requirements that test a company’s capabilities in areas such as responsible gambling practices, data security, and financial integrity.
For Incentive Games, this approval signals more than just market access—it’s a testament to the company’s dedication to operating at the highest level of compliance and ethical standards.
“Securing our UK Gambling Commission licence is a major milestone for Incentive Games,” said Ahmed Baker, Chief Commercial Officer at Incentive Games.
“It reinforces our dedication to meeting the highest regulatory standards while continuing to develop world-class products for our partners. The UK is a critical market for us, and we’re thrilled to introduce our industry-leading Real Money Games to UK operators and players. This achievement marks a pivotal step forward in our growth strategy.”
Unlocking New Opportunities in the UK iGaming Market
The UK remains one of the most competitive and mature regulated iGaming markets, offering considerable opportunities for innovative content providers. With this licence in hand, Incentive Games can now partner with top-tier UK operators, delivering its proprietary game portfolio tailored to local player preferences and compliance requirements.
The company’s entry into the UK not only diversifies its market footprint but also accelerates its broader strategy of expansion into high-value regulated jurisdictions.
As the landscape continues to evolve, Incentive Games is poised to be a standout supplier for operators seeking proven retention tools and engaging real money content.
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