Incentive Games, a renowned B2B games provider, has teamed up with global online betting giant Betway to develop an exciting Free-to-Play football prediction game.
The new product is set to launch this football season in the UK and Ireland, aiming to boost player engagement and provide a thrilling new way for football fans to participate in the action.
Designed with the goal of enhancing customer interaction, the game will allow Betway users to build their own bet-style predictions throughout the week, ahead of the weekend’s football fixtures. Players will have the chance to win real cash prizes based on their football knowledge and prediction skills.
Developed by the talented team at Incentive Games, this Free-to-Play game has been carefully crafted for seamless integration with Betway’s platform. It promises to offer a unique, interactive experience for users, keeping them engaged from Monday to Friday as they prepare for the weekend matches.
The game follows a simple yet engaging format:
Monday to Friday: Players can log in daily to reveal a fixture from the upcoming weekend’s matches.
Each revealed fixture comes with two win conditions, which players must predict.
Over the weekend, users return to the game to check the actual match results.
If a fixture meets both win conditions, the player wins a prize.
The more correct predictions a player makes, the higher their potential prize. A perfect 5/5 correct predictions could land users a share of the jackpot.
This innovative approach blends bet builder-style mechanics with a free-to-play format, giving players a fresh way to engage with football while potentially winning significant rewards.
Once the game is live, Incentive Labs, a team of R&D, data, and AI specialists from Incentive Games, will analyze user data and behavior. Using AI-driven segmentation and smart rewards, they will fine-tune the game’s mechanics to create an even more personalized experience for each player.
This dynamic system is designed to adapt to user preferences, making the game progressively more engaging and exciting.
Speaking about the collaboration, Victoria Harnett, Product Lead at Incentive Games, expressed her enthusiasm: “We’re incredibly proud to be collaborating with Betway on this exciting new product.
Our team is tirelessly crafting a truly new engaging experience for Betway's customers that will elevate their enjoyment of the sport. We’re confident that the game will be a valuable addition to their current offering.”
Similarly, Anthony Werkman, CEO of Betway Group, shared his excitement: “We are thrilled to partner with Incentive Games and add this innovative Free-to-Play football game to our offering. Football is the biggest sport for our global brand and this collaboration allows us to bring something fresh and fun to our customer experience.”
As football remains one of the most popular sports globally, this new partnership between Incentive Games and Betway is set to revolutionize the way fans interact with the sport.
By combining free-to-play gaming with real cash prizes, the companies aim to deliver a product that enhances the fan experience while fostering greater loyalty and engagement.
With its official launch planned for this football season, Betway players in the UK and Ireland can look forward to an innovative, rewarding way to enjoy the sport they love.
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