Square in the Air, a prominent global marketing agency, has welcomed Mark Armitage as a Director to spearhead its Performance Marketing division.
With over 16 years of experience in the iGaming sector, Armitage brings a wealth of expertise from his tenure at Kindred Group, William Hill, Paddy Power, and Rank Interactive.
In his new role, Armitage will develop strategies and oversee the execution of the Performance Marketing division, focusing on assisting clients in achieving their marketing objectives through services such as affiliate management, biddable media, and mobile acquisition.
Square in the Air has already secured notable clients for its Performance Marketing division, including AK Bets, Star Sports, and Planet Sport Bet. The agency's involvement has significantly contributed to the growth of these brands, with initiatives like launching AK Bets' affiliate program and doubling customer acquisition for Star Sports and Planet Sport Bet.
To further strengthen its team, Square in the Air has brought onboard sector specialists Hassan Mohammed and John Totten. Mohammed, as Senior Account Manager, brings extensive experience from both publisher-side and agency-side roles, while Totten, as Account Manager, leverages his background as Affiliates & Partnerships Manager at Betfred.
With these additions, Square in the Air's workforce has grown by 17% year-on-year, reflecting its commitment to expansion and innovation across its PR, Social Media, Design, Video, and Performance Marketing departments.
Mark Armitage expressed his excitement about joining Square in the Air, stating, "Having previously availed of Square in the Air’s services while working operator-side, I had experienced first-hand their quality and professionalism. I'm delighted to have been offered the opportunity to join the company and leverage my experience in the affiliates and performance marketing space."
Bill Esdaile, Managing Director at Square in the Air, emphasized the significance of Armitage's appointment and the establishment of the Performance Marketing division, noting, "Mark’s appointment and the creation of our Performance Marketing division is a major landmark for Square in the Air.
As a leader in the field, Mark is a valuable addition to our management team, and alongside Hassan and John, we are adding a wealth of experience."
Through strategic hires and the introduction of new service offerings, Square in the Air is poised for continued growth and success in meeting the evolving demands of the industry.
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