Instant Win Gaming (IWG), a prominent supplier of eInstant games to NASPL and WLA-member lotteries, has partnered with the Pennsylvania Lottery to introduce a new category of eInstants called “EZ eInstants.” This makes the Pennsylvania Lottery the first in the U.S. to launch this innovative eFastPlay category offered by IWG.
The new EZ eInstants category aims to attract players who prefer a more straightforward instant play experience, thereby broadening the appeal of the Pennsylvania Lottery’s online program. The initial launch includes three games: Prospector’s Gold Rush, Firework Fortune Frenzy, and Treasure Tomb, with more titles slated for release in the coming months.
Like all IWG games, EZ eInstants are hosted on the Company’s InstantRGS (remote game server), eliminating the need for additional development support from the iLottery platform provider.
To enhance the appeal of the new category, IWG has integrated a linked jackpot feature, available across all EZ eInstant games, powered by their InstantJackpots technology. This new category complements the standard eInstants already enjoyed by Pennsylvania Lottery players, offering new play styles and potentially increasing revenue.
Drew Svitko, Executive Director at Pennsylvania Lottery, expressed his enthusiasm for the launch: “We’re very excited for our new EZ eInstant category to go live. These games, provided by IWG, will be a great addition to our existing portfolio, offering up new experiences that cast a wider net of game play appeal, and in turn, create incremental revenues for older Pennsylvanians.
We have several EZ eInstant games in our future release plans, and we cannot wait to see how players respond to this new category.”
Rhydian Fisher, CEO at IWG, also praised the initiative: “Kudos to the team at Pennsylvania Lottery for launching the first range of EZ eInstants. This new category launch is very exciting and frankly, has not happened too many times in the iLottery industry. As iLottery programs mature, we feel it is critical as a strategic content supplier to offer a variety of game play experiences.
These EZ eInstants will cater to a specific group of Lottery players, providing the Pennsylvania Lottery with an opportunity to engage with new players for their iLottery program.”
The introduction of EZ eInstants represents a significant step forward in the iLottery industry, offering simplified and engaging gameplay options that are expected to attract a broader audience and generate additional revenue for the Pennsylvania Lottery.
Comments