Swiss-based iGaming technology provider Gamanza has announced the launch of its Gamanza Engage suite at Juegalo.com, a prominent name in Chile’s online gaming market.
Juegalo.com will implement Gamanza’s advanced real-time CRM and loyalty tools, including innovative gamification features designed to deepen player interaction and loyalty.
With the integration of Gamanza Engage, Juegalo introduces a variety of engagement mechanics that span ranks and levels, as well as a unique rewards system featuring “Dolarz” tokens.
These tokens are earned through regular gameplay and can be used to unlock bonuses, exclusive items, and merchandise in Juegalo’s dedicated reward shop.
Alongside this, Juegalo players will have access to personalized missions and tournaments, offering customized challenges aimed at sustaining player interest across casino and sports betting verticals.
Through Gamanza’s real-time CRM, Juegalo can deploy automated, targeted promotions, optimizing player retention and reactivation. The platform provides highly responsive reward and challenge mechanisms, tailored to enhance the gaming experience across different player preferences.
Robert Civill, Chief Commercial Officer at Gamanza, commented on the partnership: “We’re thrilled to bring our gamification and loyalty solutions to Juegalo.com, a forward-thinking operator in a booming region.
Our tools add an extra layer of entertainment for players, significantly enhancing overall levels of engagement and long-term loyalty across the player base. We’re really excited to be collaborating with the talented team at Juegalo and look forward to a prosperous partnership.”
Alejandro Salinas, COO of Juegalo, also expressed enthusiasm: “Partnering with Gamanza allows us to deliver a fresh gaming experience for our players, aligned with our commitment to innovation and customer satisfaction.
We’re confident that players in this region will be highly engaged by these new features and we also look forward to exploring the boosters mechanic to add some variety to our incentives and reduce our overall bonus costs.”
As Juegalo leverages Gamanza Engage’s loyalty and gamification tools, the operator is positioned to offer an enhanced, interactive experience that aims to foster deeper player relationships in Chile’s rapidly expanding iGaming market.
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