Kaizen Gaming, a prominent GameTech leader, has joined forces with BVGroup to introduce its esteemed Betano brand to the UK market.
This expansion marks a significant stride for Betano, particularly amidst its sponsorship of prestigious events like UEFA Euro 2024™ and the CONMEBOL Copa America™️ 2024.
With a global footprint, Betano has earned acclaim as a premier digital sports betting and gaming operator, distinguished by its advanced marketing strategies, technological innovations, and commitment to responsible gaming.
The collaboration with BVGroup integrates Betano's esteemed brand with BVGroup's proprietary technology and extensive experience as a leading UK operator.
This synergy promises customers an array of captivating features, including In-Play Betting, Enhanced Accas, Bet Boosts, and a dynamic Bet Builder product boasting progressive pricing.
Recognized for their steadfast dedication to responsible gaming, the partnership ensures that Betano customers in the UK will benefit from a comprehensive suite of safer gambling tools.
Julio Iglesias Hernando, CCO of Kaizen Gaming, expressed confidence in the venture, stating, "Entering one of the world's largest regulated online gaming markets is no small feat. Finding the right partner was paramount for us, and we are pleased to have joined forces with BVGroup.
Our partnership in the UK is poised for success, driven by our shared commitment to responsible gaming and supporting the local sports community's development."
Brent Almeida, CCO of BVGroup, echoed this sentiment, affirming, "Kaizen Gaming, through its flagship Betano brand, has established itself as a frontrunner in the online gaming industry, evident from its prestigious partnerships with major sporting events.
We are proud to collaborate with Kaizen Gaming in introducing the Betano brand to the UK market. With our technological expertise and operational capabilities, we are poised to deliver a safe and entertaining gaming experience to sports fans, aligning with the reputation of such a esteemed brand."
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