In a strategic move to bolster its proprietary sportsbook platform, LeoVegas Group, a leading Tier-1 operator, has partnered with OddsMatrix, the sportsbook and odds feed division of EveryMatrix.
This collaboration is set to elevate LeoVegas’ global sports betting operations, offering enriched market odds and a superior user experience.
Transition to Proprietary Sportsbook
As LeoVegas Group celebrates its 13th anniversary in 2025, the company is undertaking a significant transition to a new proprietary sportsbook platform. To support this evolution, the operator has integrated OddsMatrix’s robust odds feed, known for its deep market coverage across multiple territories, sports, and events.
The customised OddsMatrix solution will enable LeoVegas to benchmark its odds against competitors and rigorously test its pricing models, ensuring competitive and reliable offerings.
Enhanced User Experience and Optimised Pricing
The integration of the OddsMatrix odds feed will provide LeoVegas with enriched market odds, optimised pricing, and increased uptime. This ensures an enhanced experience for customers, reinforcing LeoVegas’ position as a leading name in the iGaming industry.
OddsMatrix’s comprehensive and adaptable odds feed will allow LeoVegas to cater to diverse markets while maintaining its reputation for excellence in sports betting services.
A Strategic Partnership
Erik Nyman, President of EveryMatrix Americas, expressed his enthusiasm for the collaboration:"We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook.
"Our odds feed has consistently proven to be a valuable addition for tier-1 operators, and we’re committed to doing exactly that with LeoVegas.”
Continued Global Expansion
With this partnership, LeoVegas Group demonstrates its commitment to innovation and growth. By leveraging OddsMatrix’s expertise, the operator aims to enhance its sportsbook capabilities, delivering top-tier betting experiences to its global customer base.
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