In an exciting development, Light & Wonder, Inc., a prominent gaming company, has announced a renewed four-year collaboration with innovative slots studio ReelPlay.
This extended partnership solidifies their commitment to delivering cutting-edge games to operators globally.
This renewed alliance ensures that 12 new games will be introduced exclusively through Light & Wonder’s leading aggregation platform every year.
These games will initially debut on Light & Wonder’s platform, providing operators in North America and other parts of the world exclusive access for a specific period from their launch. This strategic move aims to offer unique gaming experiences to players while strengthening the partnership between the two companies.
Steve Mayes, Digital Partnerships Director at Light & Wonder, expressed his enthusiasm, stating, “ReelPlay has been a flagship partner for Light and Wonder, and this new deal secures exclusive access for our operator partners to some of the most innovative mechanics available on the market.”
ReelPlay is known for its diverse gaming content, particularly its proprietary series like INFINITY REELS™ and 10K WAYS™, including the popular title 10,000 WONDERS 10K WAYS™. These games have resonated with players worldwide, showcasing ReelPlay’s commitment to providing engaging and entertaining experiences.
David Johnson, CEO at ReelPlay, shared his excitement about the extended partnership, emphasizing, “Light & Wonder provides ReelPlay with the distribution security to continue creating new and inspirational concepts alongside established and trusted proprietary IP such as 10K WAYS and INFINITY REELS.”
This collaboration underscores Light & Wonder’s dedication to offering high-quality content from independent studios, further establishing its position as a leading provider in regulated markets globally.
With over 3,500 games from various in-house and third-party studios, Light & Wonder’s platform ensures a seamless integration experience for operators, coupled with comprehensive responsible gambling tools for player safety.
This strategic move reaffirms the gaming industry's evolution toward providing exclusive, innovative, and secure gaming experiences to players across the globe.
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