Light & Wonder, Inc. (NASDAQ and ASX: LNW), a leading global provider of digital gaming solutions, has officially entered the newly regulated Brazilian iGaming market, marking a significant milestone in its Latin American expansion strategy.
With the launch of its online gaming platform, the company delivers a robust portfolio of first and third-party content to players in Brazil, setting a new standard for quality and security in the region’s gambling ecosystem.
Pioneering Brazil’s Regulated iGaming Landscape
The highly anticipated Brazilian online gambling market went live on January 1, 2025, and is poised to become the largest regulated iGaming market in Latin America. Light & Wonder has launched its services in collaboration with several prominent operators, offering players an extensive selection of in-house titles such as 88 FORTUNES™ MEGAWAYS, CASH FALLS™, and ULTIMATE FIRE LINK™.
Additionally, the company has introduced the popular PIROTS™ franchise and premium content from ELK Studios, one of its in-house game development studios. The platform also features a wide range of third-party content accessible through the Light & Wonder iGaming content marketplace.
A Strategic Expansion Across Latin America
Having already established a strong presence in other regulated Latin American markets, including Colombia, Mexico, and Argentina, Light & Wonder is leveraging its expertise to capture the vast potential of Brazil.
“Brazil is the jewel in the crown of regulated markets in Latin America, and it’s fantastic to be live in a country so rich in potential,” said Tatiana García Barrenechea, Commercial Director – LATAM at Light & Wonder.
She added, “As always, our aim is to provide players with a wide range of relevant, localized content through our content marketplace, delivered by our operator partners. We look forward to seeing the impact that our offering has in Brazil as we embark on a journey that delivers entertainment to players within a safe, secure environment.”
A Marketplace of Innovation and Responsibility
The Light & Wonder content marketplace is a key differentiator, boasting a library of over 3,500 games from an extensive global network of in-house and third-party studios. With streamlined integration capabilities, the marketplace offers operators ease of access to diverse content while maintaining robust security protocols.
In line with its commitment to responsible gaming, all titles available through the marketplace are supported by a comprehensive suite of responsible gambling tools. This ensures a safe and enjoyable gaming experience, reinforcing Light & Wonder’s dedication to player protection and entertainment.
Looking Ahead
As Brazil’s regulated market takes flight, Light & Wonder is poised to lead with its unparalleled content offerings and steadfast commitment to localized solutions. With its established reputation across Latin America, the company is set to become a driving force in shaping Brazil’s iGaming industry, delivering world-class entertainment to players in a secure environment.
Stay tuned to iGaming Gazette for the latest developments in the dynamic world of iGaming.
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