Light & Wonder, in collaboration with Authentic Gaming, has introduced an innovative live game show, 7's ON FIRE ™ LIVE, offering players a thrilling live casino experience. This marks the first time that Authentic Gaming utilizes Light & Wonder's Intellectual Property (IP) for a game show in the European market, incorporating elements from the popular 7's ON FIRE ™ franchise.
The UK launch of 7's ON FIRE ™ LIVE will be exclusively available on Sky Betting and Gaming's Sky Vegas and Sky Bingo brands for two weeks, followed by a broader operator network rollout.
With multiple winning opportunities, 7's ON FIRE ™ LIVE allows players to bet on fruit symbols and numbers, providing fast-paced action and the potential for a max payout of over 10,000x the initial bet.
Jonas Delin, CEO and Founder of Authentic Gaming, expressed excitement about the new game show, saying, "Introducing 7's ON FIRE ™ LIVE is an exciting moment for us, showcasing our hard work in bringing an innovative experience to the live casino sector. By combining the best of Light & Wonder's immensely popular IP with our ambitious development capabilities, we anticipate a strong reaction from UK players who will hopefully appreciate the alternative gameplay that is on offer."
Dylan Slaney, CEO of iGaming at Light & Wonder, highlighted the significance of this collaboration, stating, "The creation of 7's ON FIRE ™ LIVE beautifully illustrates why Light & Wonder entered the live casino category through the acquisition of Authentic Gaming. The live game show not only breathes new life into one of the most popular IPs but also provides us with a competitive edge to deliver exciting new experiences never before seen in our industry. We're thoroughly looking forward to unveiling more of these game show collaborations in the near future."
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