In a strategic move to expand its footprint in the U.S. market, Light & Wonder, Inc. (NASDAQ and ASX: LNW), has announced an exclusive aggregation deal with 1X2 Network, heralding the premiere of 1X2 Network's diverse gaming content in the United States, commencing in Michigan.
This partnership signifies a significant milestone for 1X2 Network, a renowned UK supplier known for its innovative range of games, including slots, virtual sports, crash games, and instant win titles from its internal studios: 1X2gaming, Iron Dog Studio, Prospect Gaming, and Ad Lunam.
By leveraging Light & Wonder's robust aggregation platform, 1X2 Network aims to penetrate the dynamic U.S. gaming market with its engaging portfolio.
Kevin Reid, CEO at 1X2 Network, expressed his excitement about the collaboration, stating, "Launching our games in the U.S. market is a pivotal moment for 1X2 Network. Partnering with Light & Wonder as our exclusive aggregation partner enables us to leverage their extensive platform for widespread distribution, starting with Michigan and expanding to other states in the near future."
Steve Mayes, Digital Partnerships Director at Light & Wonder, echoed Reid's sentiments, emphasizing 1X2 Network's reputation for producing high-quality content. Mayes stated, "1X2 Network has a rich history of creating innovative and popular games over the past two decades.
We are thrilled to introduce their exceptional gaming content to players in the U.S., confident that it will resonate as strongly as it has in European markets."
This exclusive agreement underscores Light & Wonder's commitment to delivering dynamic and immersive gaming experiences to players across the United States, further solidifying its position as a market leader in gaming aggregation and distribution.
With 1X2 Network's diverse portfolio now accessible to U.S. players, the partnership is poised to drive mutual success and growth in the burgeoning U.S. gaming landscape.
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