In a strategic move to expand its offerings in the U.S. iGaming market, Light & Wonder, Inc. has inked an exclusive collaboration deal with RubyPlay, a dynamic game studio known for its innovative content.
The agreement, announced on February 5th, 2024, grants Light & Wonder exclusive aggregation rights for RubyPlay's content, particularly focusing on the thriving U.S. iGaming sector.
This partnership opens the door for Light & Wonder's operator network to access RubyPlay's diverse portfolio, including the popular Immortal Ways series.
The Immortal Ways series has been a standout performer for RubyPlay, captivating players with its unique mechanics offering 10,000 ways to win. Titles like IMMORTAL WAYS: DIAMONDS™ and IMMORTAL WAYS: BUFFALO™ have garnered significant attention and are set to enhance Light & Wonder's gaming offerings.
Furthermore, RubyPlay's portfolio includes over 100 slots, featuring the renowned DIAMOND EXPLOSION series, which is poised to make its debut across Light & Wonder's global operator network, adding further depth to the available gaming options.
This collaboration underscores Light & Wonder's commitment to providing cutting-edge content to its operator partners through its robust content aggregation platform.
Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, expressed enthusiasm about the partnership, stating, "Elevating emerging studios is a top priority for us, and we are particularly excited to be RubyPlay’s exclusive aggregator in the U.S. where we anticipate a great response to its dynamic content."
Dr. Eyal Loz, Chief Product Officer at RubyPlay, echoed the sentiment, emphasizing the strategic fit between RubyPlay's focus on regulated markets and Light & Wonder's extensive reach. "We’re thrilled to be integrating our next-level content onto Light & Wonder’s platform, allowing significantly more players around the world to enjoy our cutting-edge slots," Dr. Loz remarked.
With this collaboration, Light & Wonder continues to solidify its position as a key player in the iGaming industry, providing unparalleled gaming experiences to players in the rapidly expanding U.S. market.
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