Streaming platform integrates Brazilian studio to cater to growing demand in Latin American iGaming scene.
Livespins, the casino streaming platform, has strengthened its presence in the Latin American market by collaborating with the renowned Brazilian slot studio, Caleta Gaming. This strategic move aligns with Livespins' ongoing initiative to onboard Brazilian Portuguese-speaking streamers.
The partnership encompasses the integration of Caleta Gaming's entire collection of over 115 in-house developed titles into the Livespins platform, making them accessible for the platform's lineup of esteemed streamers to feature in their broadcasts.
This collaboration follows closely after the recent enactment of online sports betting legislation in Brazil, marking a significant step in unlocking the potential of the Latin American market. By incorporating Caleta Gaming's localized content, operators aiming to target the region can now offer Livespins as part of their offerings.
Livespins, nestled within the casino lobby, enables players not only to observe their preferred streamer, brand ambassador, or celebrity as they engage in slot play but also to actively participate through bet behind features.
This functionality extends to popular Caleta Gaming titles like World Wild Cup, Ocean Richies, and Banana Bingo. Streamers can also unveil new games, guide players through gameplay intricacies, and demonstrate various bonus features.
At its core, Livespins places emphasis on social interaction. The bet behind feature fosters a sense of collective betting and shared player experiences, while retaining individual control over bet size and the number of spins. The platform also facilitates real-time interaction between players and streamers, allowing for ongoing conversation.
Additionally, players can express themselves using reactions, emojis, and gifs that resonate with the dynamic gameplay of Caleta Gaming titles.
The Livespins platform offers developers like Caleta Gaming a novel avenue to deliver their gaming content to both operators and players. This innovation recently earned Livespins the Innovation in Slot Provision accolade at the EGR B2B Awards 2023.
Michael Pedersen, Chief Commercial Officer at Livespins, commented: "As Brazil gears up to emerge as a major global online gambling market, operators aspiring to enter this space, or make an impact in the broader Latin American realm, must curate localized content and experiences tailored to players' preferences."
Pedersen further noted, "This entails not only offering casino streaming and slot titles in Brazilian Portuguese but also furnishing games specifically crafted for this market. Caleta Gaming excels in this aspect, and their games, coupled with our award-winning platform, enable operators to deliver immersive, region-specific casino experiences."
Gabriel Cardoso Mendes, Head of Creative and Product at Caleta Gaming, echoed the sentiment: "Livespins introduces a fresh avenue for us to introduce our content to both operators and players, while tapping into the substantial yet largely untapped potential that casino streaming presents."
Mendes emphasized, "This partnership empowers us to showcase our games to a wider player audience, particularly among the lucrative yet challenging-to-engage Millennial and Generation Z demographics. The deal with Livespins serves as a fitting celebration of the Brazilian market's opening for us."
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