Collaboration aims to enhance fan engagement and tap into a new revenue vertical.
Leading gamification innovator Low6 has joined forces with football statistics website WhoScored.com, an Oddschecker Global Media brand, to launch UltimateFan, a groundbreaking free-to-play fantasy football game set to revolutionize the gaming landscape.
WhoScored.com, known for its comprehensive football statistics, will integrate Low6's innovative game mechanic into its platform, enhancing user engagement and creating a new avenue for commercial opportunities through in-app purchases.
UltimateFan, powered by Low6, transforms the conventional fantasy game model by blending digital player cards, collectibles, and pack openings with fantasy points scoring.
Users can open digital football player and team cards to assemble line-ups, participate in weekly contests, and stand a chance to win enticing prizes, including signed merchandise and gift cards.
The app also features various mini-games to encourage daily active usership, and WhoScored.com will enrich its user experience by incorporating UltimateFan stats into its diverse product offering.
Stuart Simms, CEO of Oddschecker Global Media, expressed excitement about the partnership, stating, "WhoScored.com has always been committed to delivering engaging content to our dedicated user base, and UltimateFan adds yet another string to our bow. By joining forces with Low6, we see a tremendous opportunity to further elevate the football fan experience."
Jamie Mitchell, CEO of Low6, shared his enthusiasm, saying, "We are excited to partner with WhoScored.com, which has built a mass following among sports fans and is the perfect fit to engage with our game. Brands are seeing the benefit of Low6 free-to-play games not just to acquire and retain users but also to open up a new revenue stream through in-app purchases."
UltimateFan, boasting approximately half a million installs worldwide, has already made waves in the gaming industry. Recognized with awards such as "Fantasy Product" and "Innovation of the Year" at the EGR Awards, and Low6 honored as "Acquisition and Retention Partner of the Year" at the SBC North America Awards, the game continues to draw attention for its innovative approach to fantasy sports.
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