MightyTips, a leading iGaming and sports content platform, has announced an exciting new partnership with 7bet, as the betting company seeks to break into the highly competitive UK market.
The collaboration, which officially began on 1st September, is set to play a pivotal role in establishing 7bet’s brand in the UK, leveraging MightyTips’ strong presence and influence.
With over a million monthly views, MightyTips will help position 7bet’s UK-facing content in front of a broad audience, supporting the company's growth as it enters one of the most mature and regulated iGaming markets globally.
Founded in 2020, 7bet recently launched its UK operations in July 2024, offering a comprehensive platform that covers both sports betting and online casino gaming.
Operated by Anakatech Interactive Ltd, which has prior experience in the UK market, 7bet provides a wide range of betting opportunities, including thousands of pre-match and in-play odds, as well as advanced features like cash-out options and a bet builder tool.
While the UK iGaming market is notoriously challenging due to its strict regulatory framework, it is also one of the largest and most attractive markets for operators worldwide.
The United Kingdom Gambling Commission (UKGC) is known for its stringent licensing requirements, but obtaining a UKGC license is seen as a significant boost to an operator’s credibility, providing consumers with an additional layer of trust and reliability.
Commenting on the partnership, Eugene Ravdin, Head of Communications and Marketing at MightyTips, expressed enthusiasm about the collaboration:"We are very excited to enter into a partnership with an innovative and ambitious company such as 7bet.
They have all the attributes we look for in a business partner, and we can’t wait to help them succeed as they transition into the vibrant and buzzing iGaming landscape in Britain."
The partnership will see MightyTips deploy its expertise in content creation and digital marketing to raise 7bet’s profile among UK players, ensuring they are well-positioned to compete in the crowded market.
Justinas Sliazas, CEO of 7bet, shared his excitement about the company's future in the UK:"We are thrilled to introduce 7bet to the UK, where we are committed to delivering an incredible experience and a thrilling selection of games and sports betting options for our players.
Partnering with MightyTips is a key move in making 7bet stand out in the UK market. We are confident this collaboration will lead to mutual success, creating a winning combination for everyone."
Entering the UK market represents a significant milestone for 7bet, and the partnership with MightyTips aims to ensure a smooth transition. The UKGC’s licensing demands are among the toughest in the world, but operators that meet these rigorous standards can benefit from the credibility that comes with UKGC approval.
7bet’s UK offering includes an expansive range of sports betting markets and online casino games, catering to diverse tastes and preferences. The platform is also designed to deliver modern betting tools, ensuring a cutting-edge experience for UK players.
As 7bet continues its UK rollout, the partnership with MightyTips will be instrumental in driving awareness and customer engagement. The collaboration brings together 7bet’s innovative betting platform and MightyTips’ content expertise, creating a powerful synergy aimed at long-term success in one of the world’s most competitive iGaming markets.
Both companies are optimistic about the future and eager to see how their joint efforts will resonate with UK bettors. With a combination of cutting-edge betting options and strategic marketing, 7bet is poised to make a strong impression in the UK iGaming space.
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