In a groundbreaking collaboration, the renowned casino brand, Mr Vegas, owned by leading gaming operator Videoslots, is set to headline two major Professional Darts Corporation (PDC) events.
The partnership entails Mr Vegas becoming the title sponsor for the Grand Slam of Darts and the Nordic Masters, marking a significant milestone for the Malta-based operator.
Under this multi-year agreement, Mr Vegas will also helm the Nordic Masters events and host a series of "Mr Vegas Darts Nights" with the PDC throughout the UK. These events aim to bridge the gap between players and fans, connecting them with the sport's legends.
This strategic move not only elevates Mr Vegas's prominence in the UK and the Nordics but also aligns with the brand's vision to become one of the most beloved and accessible casino names.
The highly anticipated Mr Vegas Grand Slam of Darts is slated to take place at Aldersley Leisure Village in Wolverhampton from November 11th to November 19th, 2023. This event, featuring icons like darts legend Phil “The Power” Taylor and last year's champion Michael Smith, promises thrilling matches and fierce competition.
Looking ahead, the next Mr Vegas Nordic Masters is scheduled for June 2024 in Copenhagen, Denmark. Both tournaments will be broadcast live, ensuring fans across the UK and various countries can catch every moment of the action.
Ulle Skottling, Deputy CEO at Mr Vegas, expressed the brand's enthusiasm, stating: "This partnership comes at the right time for us, and to be the title sponsor at two of the biggest darts events in the world is a huge opportunity for Mr Vegas. We believe our brand has a great connection with the sport, bringing 'that Vegas feeling' to darts and are thrilled to see Mr Vegas associated with the sport on a global scale."
Matthew Porter, Chief Executive of the PDC, shared his excitement about the collaboration, saying: "Mr Vegas is one of the casino industry’s up-and-coming operators and we are delighted that they will be sponsoring two of the best PDC events in the calendar in a multi-year exclusive partnership. We look forward to seeing the Mr Vegas brand up in lights in Wolverhampton."
Commentaires