In a strategic move to fortify its position in the B2B iGaming sector, NE Group, a prominent iGaming software supplier, has proudly announced the appointment of Craig Harris as Head of Games.
With over two decades of experience in the betting industry, Harris is set to play a pivotal role in propelling NE Group's growth strategy and expanding its gaming portfolio.
As the newly appointed Head of Games, Craig Harris brings a wealth of experience garnered across various sectors, including sports, games, casinos, content management, social media, sales, CRM, and Sportsbook trading.
His multifaceted background positions him as a key player in steering NE Group's ambitious plans for diversification and global expansion.
Expressing his enthusiasm, Craig Harris stated, “It’s an honour to have joined NE Group, during this exciting phase of rapid growth. I’m eager to contribute to shaping the future of the games division within the NE Group, as we release a range of new titles and amplify our global presence.”
NE Group has been making significant strides in the iGaming landscape, particularly in Africa and Latin America.
Harris's appointment is expected to amplify the company's success in these regions, further extending the reach of its innovative gaming applications. One such example is Cricdesi, a gaming app that seamlessly blends content with immersive gaming experiences.
NE Group CEO Imran Bukhari expressed confidence in Harris's ability to drive the company's strategic goals, stating, “Welcoming Craig as our Head of Games is a big moment for us. His knowledge and proven track record complement our strategic focus perfectly. His strengths will be invaluable to grow our game portfolio and explore new opportunities.”
Under Craig Harris's leadership, NE Group aims to enhance operational efficiency, broaden market reach, and continue its mission of delivering exceptional gaming experiences to a global audience.
This strategic appointment marks a significant milestone in NE Group's journey towards sustained growth and innovation in the dynamic iGaming industry.
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