NE Group, a prominent B2B iGaming software provider, has teamed up with Betika, Kenya’s leading sports betting platform, to bring its popular football-themed crash game, Defender, to new markets across Africa.
First launched in 2022, Defender offers a thrilling twist on the crash game format by combining sports excitement with player strategy. In this game, players must decide the optimal moment to cash out before the opposing team scores a goal. This high-stakes element creates an immersive experience, mirroring the thrill of live football.
The partnership will provide Betika’s audience in Kenya, Tanzania, Ethiopia, and the Democratic Republic of Congo (DRC) access to Defender’s latest and enhanced version, released earlier this year.
Imran Bukhari, CEO of NE Group, shared his enthusiasm for the partnership: “Defender continues to be a fan favorite thanks to its football-inspired experience, which resonates with sports fans. The ability to cash out at any point keeps players on their toes and enhances the adrenaline.
Partnering with Betika allows us to expand Defender’s reach across an essential region for our business. The game not only adds a fresh layer of excitement to their portfolio but also reflects our dedication to delivering dynamic and engaging gaming experiences."
Betika’s Group Chief Product Officer, Peter Stagles, added: "We’re excited to integrate NE Group's Defender into our platform. Football is Africa’s top sport, and this partnership further strengthens our offering.
NE Group has developed a game that will connect instantly with our football-loving audience due to its fast-paced action and immersive gameplay. This addition underscores our commitment to bringing innovative and captivating content to our players."
With Defender now available on Betika’s platform, fans across multiple African countries can look forward to a game that brings them closer to the excitement of football and enhances their overall gaming experience.
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