NE Group, a prominent B2B iGaming software supplier, has sealed a strategic deal with sports betting technology provider Sporting Solutions, marking a significant milestone in their collaborative efforts to elevate trading services within the industry.
Under the terms of the agreement, NE Group will integrate Sporting Solutions' cutting-edge odds and risk management solutions across its entire sportsbook platform.
This partnership empowers NE Group's operators with access to Sporting Solutions' comprehensive suite of tools, including its renowned Odds Services + product and the innovative Bet Decisions Engine.
Imran Bukhari, CEO at NE Group, emphasizes the strategic value of this collaboration: "This partnership will strengthen our continuous pursuit of the philosophy of genuinely helping users. A proven track record and best-in-class risk management tools from Sporting Solutions will give our customers an edge over competitors."
Sporting Solutions' Odds Services + (OS+) product stands out as a game-changer, offering end-to-end automated risk management capabilities. By leveraging dynamic betting limits and tailored odds adjustments, operators can optimize profitability while ensuring effective risk mitigation strategies.
Will Fyler, Commercial Director at Sporting Solutions, highlights the transformative potential of OS+: "OS+ is a product that is proven to increase margin for operators, and we are delighted that NE Group will be leveraging our pricing, risk management and in particular our new bet decisions engine that will crucially provide the pre-bet placement functionality which allow us to offer a complete managed trading solution."
Through this strategic collaboration, NE Group and Sporting Solutions aim to redefine the landscape of managed trading services, setting new standards of excellence in the iGaming sector.
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