NeoGames S.A. (Nasdaq: NGMS), a leading provider of iLottery and iGaming solutions, announced a significant collaboration today.
Its subsidiary, Aspire Global Limited, has joined forces with PlayLive! Online Casino, owned and operated by Cordish Gaming Group, to deliver a complete suite of iGaming products.
As part of this partnership, NeoGames will migrate the iGaming operations in Pennsylvania to its innovative PAM, CRM, Aggregation, and Data Analytics product suite by 2024.
PlayLive! is a popular online casino in the Commonwealth of Pennsylvania, offering players a diverse range of over 100 gaming options, including classic slots, interactive table games, and Jackpot games.
Since its launch in 2020, PlayLive! has gained recognition for providing a seamless integrated gaming experience from online play to the casino floor, with the subsequent openings of Live! Casino Pittsburgh and Live! Casino & Hotel Philadelphia.
The collaboration with NeoGames signifies a strategic move to enhance the iGaming offerings in Pennsylvania and elevate the overall player experience across digital channels.
One of the highlights of this partnership is NeoGames' industry-leading Player Account Management (PAM) system, which is already established in more than 20 U.S. states. Known for its customer-centric approach, the PAM system optimizes operations, channels, and game genres to increase player engagement and drive higher lifetime value.
Quincy Raven, EVP iGaming & Sports at NeoGames, emphasized the significance of this collaboration, stating, "Through Aspire Global's industry-leading PAM and iGaming offerings, PlayLive gains access to our customer-centric products and services. This strategic partnership reinforces PlayLive's commitment to the best possible customer experience and provides them with the tools and services necessary to further elevate the PlayLive! experience across all digital channels."
Aspire Global's Managing Director, Antoine Bonello, highlighted the comprehensive nature of their proposition, which combines front-end technology, top-quality products, and Managed Services to maximize player value. Bonello believes that this collaboration will enable PlayLive! to rapidly capture market share in Pennsylvania's competitive iGaming landscape, positioning them as trailblazers in the industry.
He stated, "This solution fits like a glove for PlayLive, offering them the perfect opportunity to swiftly capture market share in Pennsylvania's highly competitive iGaming landscape. This collaboration will empower PlayLive and the Cordish Group to excel in the US market, establishing themselves as industry trailblazers and the ideal partner for Aspire Global."
The agreement also encompasses Aspire Global's powerful CRM system, AspireEngage, which utilizes a data-driven approach to enhance the player journey and ensure greater customer satisfaction through personalized messaging, superior bonus management, and user segmentation.
Additionally, PlayLive! will benefit from integrating with Pariplay's Fusion™ aggregation platform, providing access to thousands of titles from renowned game developers. The platform also offers a suite of back-office conversion and retention tools designed to enhance player value.
Rob Norton, President at Cordish Gaming Group, expressed his excitement about the collaboration, emphasizing the company's commitment to providing a superior gaming experience both online and offline. He stated, "Through our PlayLive! brand, we're able to provide players with real-life entertainment of a casino, on a digital scale. We are excited to take our iGaming offering to new heights in Pennsylvania, and NeoGames' impressive portfolio matched our requirements to do so."
Steven Nathan, SVP Interactive Gaming at Cordish Gaming Group, echoed Norton's sentiments, emphasizing the focus on delivering an exceptional user journey for PlayLive! players in Pennsylvania. He praised NeoGames' Aspire Global for its market-leading content and technology, stating, "With NeoGames' Aspire Global and its market-leading content and technology, we have found the perfect solutions to drive our iGaming operations forward in Pennsylvania."
The collaboration between NeoGames' Aspire Global and PlayLive! Casino signifies a major step towards revolutionizing the iGaming landscape in Pennsylvania. With a comprehensive suite of products and a shared commitment to exceptional player experiences, this partnership is poised to thrive in the rapidly growing U.S. iGaming market.
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