Novig, the upcoming online sports betting operator preparing to launch in Colorado, has forged a strategic partnership with Intelitics to drive its affiliate program and enhance paid channels.
This collaboration marks Novig's commitment to leveraging cutting-edge technology for efficient user acquisition in the rapidly growing sports betting state.
Under this partnership, Novig will harness the capabilities of Intelitics' award-winning platform and feature-rich suite. Intelitics, known for its data-driven approach, will empower Novig to efficiently manage affiliate and paid media activities, unlocking significant potential for cost-effective customer acquisition at scale.
The Intelitics platform stands out with its cutting-edge features, including real-time campaign monitoring, player tracking, automated reporting, and personalized dashboards – all accessible through a unified platform.
Initially launching as an online sportsbook operator in Colorado, Novig has ambitious plans to introduce a high-frequency betting exchange. This innovative exchange will allow users to bet against best-in-market odds or set their own odds, pending approval from the state's gambling regulator.
Novig's platform combines state-of-the-art technology from Wall Street and Silicon Valley with proprietary research and trading methods, aiming to provide the industry's most efficient, seamless, and fair betting platform.
Allan Stone, CEO at Intelitics, expressed excitement about the partnership, stating, "Novig is set to disrupt the Colorado online sports betting market, and we are thrilled to be supporting its acquisition efforts through affiliates and paid media. These are powerful channels that are highly effective, both in terms of scale and cost."
Catherine Dougherty, Head of Growth Marketing at Novig, highlighted the alignment of technology-focused goals, saying, "We are a technology company at heart, and in Intelitics, we have a partner that understands the power of technology and data when it comes to effective affiliate marketing and paid media."
This partnership positions Novig for success in Colorado and sets the stage for expansion into other states, showcasing the potential of technology-driven marketing strategies in the competitive sports betting landscape.
Comments