NuxGame, a prominent iGaming platform offering online casino, sports betting, and aggregation services, has enhanced its affiliate program through a strategic integration with MAP™, a leading affiliate tracking solution.
This partnership is set to provide operators on the NuxGame platform with advanced tracking tools and marketing capabilities, enabling more effective management of affiliate traffic and partnerships.
The integration of MAP™ into NuxGame’s platform introduces cutting-edge affiliate tracking solutions, including inbuilt S2S/Postback tracking, giving operators enhanced control over their affiliate performance. This precise tracking system allows operators to better monitor traffic, optimize campaigns, and maximize their return on investment (ROI) by providing detailed insights into affiliate activity.
With MAP™’s integration, NuxGame customers now benefit from a comprehensive suite of affiliate management tools, offering flexibility and efficiency in managing partnerships.
These tools include advanced tracking features, customizable commission structures, and multi-level user access, giving operators the ability to tailor permissions and monitor performance with ease. The added flexibility ensures that operators can scale and manage their affiliate programs globally, catering to a wide range of markets.
NuxGame’s platform now also supports multi-lingual functionality across more than 20 languages, making it easier for affiliates to localize content in various regions. Operators can now leverage additional tools such as promo codes, QR code tracking, and a multi-level marketing (MLM) system.
This feature enables operators to implement affiliate strategies that can be customized to suit specific business needs, ensuring optimal performance and seamless operations. The self-invoicing system further simplifies commission settlements, offering an efficient process for both operators and affiliates.
Denis Kosinsky, VP of Operations at NuxGame, commented on the partnership: "Partnering with MAP significantly enhances our affiliate management capabilities, giving our operators the tools to track, analyse, and optimise affiliate traffic more efficiently."
He added: "With this integration, our clients can manage their affiliate programs in a more streamlined and flexible way, while driving more value from their affiliate partnerships."
Santosh Jain, CEO at MAP™, also shared his thoughts on the collaboration: "Reinforcing our commitment to providing a best-in-class service, this partnership with NuxGame ensures that operators have access to cutting-edge affiliate management tools designed to optimise their business strategies in an ever-evolving iGaming landscape."
Jain continued: "By working with NuxGame, we empower operators with a state-of-the-art platform that enhances the efficiency, transparency, and scalability of their affiliate programs, allowing them to drive growth and maximise ROI."
This integration is a major step forward for NuxGame, providing operators with an advanced affiliate tracking solution that not only increases operational efficiency but also drives player engagement and revenue growth.
By offering more accurate data insights and customizable tools, NuxGame ensures that operators can navigate the complexities of affiliate management with ease while staying competitive in the rapidly evolving iGaming industry.
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