NuxGame, a leading betting and casino software provider, has rolled out a suite of platform updates designed to elevate player engagement, streamline operator management, and enhance overall platform performance.
These updates reaffirm the company’s commitment to equipping operators with cutting-edge tools to retain players and personalise their gaming experience.
Innovative Features to Drive Player Retention
A key highlight of the new updates is the introduction of real-time web push notifications. This feature enables operators to send personalised messages directly to players, fostering loyalty and boosting retention rates, even when players are not actively engaging with the platform.
To further improve the user experience, NuxGame has enhanced its payment management system. Operators can now manage multiple payment methods and currencies more efficiently, while players benefit from predefined deposit options and default payment values for seamless transactions.
Enhanced Platform Architecture and Fraud Prevention
In a significant technological leap, NuxGame has transitioned to VUE 3 and integrated with Kubernetes, strengthening the platform’s architecture. These upgrades allow for better resource utilisation, quicker updates, reduced downtime, and improved performance during high-traffic periods.
To safeguard operators and players, the platform now features a robust fraud prevention tool and expanded payment limits, providing enhanced security and better control over financial transactions.
Customisation and Multilingual Communication
NuxGame has refined its bonus management system, giving operators more flexibility in setting wagering orders and win allocation rules. Additionally, the segmentation tool has been upgraded, allowing operators to categorise players based on behaviours, transactions, and engagement.
The notification system has also been enhanced to support multilingual communications, enabling operators to deliver messages in players’ native languages. This upgrade ensures a personalised experience for global audiences.
Expanding Content Partnerships
Through recent collaborations with top-tier content providers such as TaDa Gaming, Relax Gaming, Mancala Gaming, Gamzix, and 7Mojos, NuxGame continues to enrich its platform with diverse, high-quality gaming content. These partnerships enable operators to offer a wide range of games tailored to meet player expectations.
Leadership Insights
Daniel Heywood, Chief Executive Officer at NuxGame, expressed his enthusiasm about the updates, “It’s a really exciting time at NuxGame. We aim to provide operators and players with the best experience when using our platform, which is what these updates are all about.
“By strengthening our platform with tools that enhance engagement, security, and customisation, we’re supporting operators in building successful, lasting relationships with their audiences.”
A Future-Focused Vision
With these advanced updates, NuxGame solidifies its position as a leader in the iGaming software sector, offering operators innovative solutions to remain competitive in an ever-evolving industry. As the company continues to push boundaries, its dedication to providing high-performing, secure, and engaging platforms ensures both operator success and player satisfaction.
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