Leading micro-betting provider nVenue has entered into a strategic partnership with OpenBet, a global leader in betting technology and services.
The partnership will bring next-generation, real-time micro-betting markets to operators across regulated markets, further elevating the in-play betting experience.
Through an integration with OpenBet’s Trading System, nVenue will distribute live micro-betting markets to operators worldwide, including key regions in the U.S. By leveraging machine learning and artificial intelligence, nVenue's technology generates real-time odds and pricing that allows operators to offer highly personalized and dynamic betting opportunities.
The partnership will enable operators to access a wide array of micro-bets, offering fans the ability to wager on granular, moment-by-moment events during live games. This collaboration enhances OpenBet's already robust platform, which includes popular features like BetBuilder (Same Game Multis), player props, eSports, and virtual sports.
With nVenue's innovative micro-betting solutions now integrated, OpenBet will provide its 200+ partners with an even broader selection of betting markets, further enhancing the engagement and retention of players.
Under the agreement, OpenBet will offer micro-betting markets to its clients across key U.S. sports, including the NBA, NASCAR, and the NFL. Operators will gain access to over two billion real-time predictions and thousands of new betting opportunities per event, covering every key moment—whether it’s a possession, down, or even a kick-off.
The addition of real-time, game-specific markets creates unparalleled opportunities for operators to differentiate themselves in an increasingly competitive landscape. These innovative betting markets allow fans to engage with their favorite sports in more immersive ways, enhancing the overall betting experience.
Jeremy Jones, Chief Revenue Officer at nVenue, emphasized the significance of the partnership:"Partnering with OpenBet is a transformative opportunity for nVenue, solidifying our position as a leading global provider of micro-betting.
Through this integration, we look forward to tapping into OpenBet’s vast operator network and bringing our unique micro-betting capabilities to a global audience. This collaboration validates the growing demand for real-time, event-specific betting experiences that drive user engagement and operator growth."
Sam Depoortere, VP of Platform Products at OpenBet, also expressed excitement about the partnership:"nVenue continues to lead the charge in the micro-betting space, offering an innovative platform that enhances the user experience globally.
By integrating their solutions into our Trading System, we’re delivering the most engaging and sought-after content to our partners, which strengthens our offering and sets a new standard for real-time betting."
This partnership marks a major step forward in the evolution of in-play betting, providing operators with the tools they need to stay ahead in a fast-evolving market. By combining nVenue's cutting-edge micro-betting content with OpenBet's established platform, operators can offer players an unparalleled range of betting options in real time, ensuring maximum engagement.
As the global appetite for in-play and micro-betting grows, this collaboration positions both nVenue and OpenBet at the forefront of the industry, driving innovation and offering new revenue streams for operators worldwide.
This agreement highlights the increasing importance of real-time betting experiences and the role they play in enhancing user engagement, with both companies looking forward to expanding their reach and delivering unparalleled value to operators and players alike.
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