Octoplay continues its European growth by officially launching in Italy, partnering with key B2B provider Microgame.
This strategic collaboration is a significant milestone for the gaming content provider, following successful partnerships with major operators such as Kindred, Bally's, LeoVegas Group, and Sky Betting & Gaming.
As part of this agreement, Octoplay’s most popular games will be made available to Italian players through Microgame’s extensive network of over 50 licensed operators. The initial launch includes 10 of Octoplay’s top-performing titles, such as Eggsponential, Shaolin Panda Chaos Reels, and Buffalo Smash. These titles will be available exclusively through Microgame’s network for the first six months, positioning Octoplay to make a strong entry into the Italian iGaming scene.
The decision to collaborate with Microgame, a prominent player in the Italian online gaming market, highlights Octoplay’s strategic approach to its Italian debut. By aligning with a market leader, the company is ensuring that its games will reach a broad audience of players, while reinforcing its brand presence in the region.
Ralitsa Georgieva, Director of Business Development at Octoplay, emphasized the importance of this partnership for the company’s expansion, "Our partnership with Microgame marks a strategic step in Octoplay's European expansion. We're excited to bring a selection of our most popular games exclusively to the Italian market through Microgame's extensive network."
Marco Bedendo, General Manager at Microgame, also shared his enthusiasm for the collaboration, "As a leader in the Italian online gaming sector, we're excited to offer Octoplay's innovative games exclusively to our network.
Our Italy-specific omnichannel platform, combined with Octoplay's content, will enhance the entertainment experience for players across our partner network. This collaboration aligns with our commitment to technological innovation and flexible, tailored solutions for our operators."
Octoplay’s entry into Italy is marked by the exclusive availability of its content through Microgame’s operator network. The 10 featured games include some of the company’s most popular and innovative titles, known for engaging gameplay and immersive designs. This exclusive arrangement not only benefits players by providing early access to new and exciting games but also gives operators within Microgame’s network a competitive edge in the market.
The launch in Italy is part of Octoplay’s broader European strategy, which has seen the company securing active licenses in key regulated markets such as Sweden, Malta, Romania, Greece, Ontario, and the UK. Octoplay’s continued success across these markets reflects the growing demand for its premium gaming experiences.
By partnering with industry leaders like Microgame, Octoplay is positioned to further enhance its reputation as an innovative and reliable content provider in regulated iGaming markets. The company’s expanding footprint demonstrates its commitment to delivering top-tier gaming content to a global audience.
Octoplay’s collaboration with Microgame is expected to pave the way for further success in Italy, as the company continues to grow its presence in Europe and beyond. With a strong portfolio of games and a strategic approach to partnerships, Octoplay is well on its way to becoming a dominant force in the international iGaming industry.
This launch underscores Octoplay’s focus on innovation, strategic market entry, and its ability to meet the demands of regulated markets through strong partnerships, like the one with Microgame. As the company continues to grow, the gaming industry can expect more exciting developments from Octoplay across Europe and beyond.
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