Odds88, formerly known as TradeArt, has launched with a mission to revolutionize the sports trading and betting industry. The rebranded platform introduces an innovative approach, offering a cutting-edge toolkit that enables operators to create customizable betting experiences tailored to individual player needs.
A New Era in Sports Trading
Odds88 aggregates and automates odds data from multiple providers, empowering operators to curate the perfect feed for each event. Boasting an impressive catalog of over 110 sports and more than 4,000 daily events—including over 300 unique football markets—the platform is setting a new standard in the competitive sports betting landscape.
The brand’s flexibility allows operators to design unique betting journeys, with dynamic odds that adapt to real-time trends and market shifts.
Key Features
Odds88 distinguishes itself with standout features designed to elevate both the operator and player experience:
Zed Run Integration: Players can build and manage virtual stables of championship-winning racehorses, competing for substantial rewards in the digital racetrack arena.
BetRank Risk Management: This sophisticated tool gives operators complete control over risk, using fully automated algorithms to analyze every bet. The system evaluates numerous factors, eliminating the need for manual oversight while ensuring accuracy.
Reliable Performance: Odds88’s robust system ensures industry-leading uptime by seamlessly transitioning between data suppliers. This reliability ensures operators can provide uninterrupted betting experiences.
Customizable Interfaces: The platform offers dynamic layouts and templates that operators can adjust to align with evolving consumer preferences, creating user-centric and engaging interfaces.
Driving Innovation
Mike Forslund, Head of Odds88, emphasized the company’s ambition to stand out in a crowded marketplace, “In a world where sports betting often feels like an echo chamber, we are leading the charge and empowering operators to break free from the pack.
“Odds88 enables operators to celebrate being the odd-one-out by differentiating their offering from cookie-cutter platforms and building limitlessly customizable user experiences.”
Pioneering the Future of iGaming
With its rebranding and innovative offerings, Odds88 is poised to redefine the sports betting industry. Its focus on adaptability, reliability, and user-centric design ensures operators have the tools to deliver standout betting experiences in a rapidly evolving market.
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