OddsMatrix, the sportsbook and odds feed division of EveryMatrix, has strengthened its position in the micro-betting market through a strategic partnership with Kero Gaming, a leading provider of real-time micro-markets.
This collaboration will see OddsMatrix integrate Kero’s dynamic football-focused micro-markets into its sportsbook and odds feed coverage, with plans to expand into basketball, baseball, and American football later this year.
Boosting Live Betting with Instant Micro-Markets
The addition of Kero Gaming’s micro-market solutions will enhance OddsMatrix’s extensive coverage, which already includes 170,000+ live betting events per month and over 650 bet types. These real-time, instant betting options will further diversify the company’s "always-on" sportsbook offering.
Kero’s content will complement OddsMatrix’s proprietary Fast Markets, delivering highly engaging in-game betting opportunities to operators and players. By combining OddsMatrix’s existing multi-sport Fast Markets with Kero’s innovative micro-betting options, the company is set to offer a differentiated and dynamic live betting experience tailored for global tier-1 operators.
Industry Leaders on the Impact of the Partnership
Tor Skeie, CEO of OddsMatrix, emphasized the value of this integration, "Integrating with Kero Gaming adds another layer to our comprehensive premium sportsbook and feed coverage.
Kero has been instrumental in the rise of micro-betting, and we are thrilled to bring their content into our ‘always-on’ sportsbook.
We’re committed to equipping our partners with the technology, tools, and content they need to stand out in the market, and this collaboration supports that mission.”
Tomash Devenishek, CEO of Kero Gaming, highlighted the synergy between the two companies, "Collaborating with EveryMatrix is a natural fit for Kero, as both companies share a commitment to delivering best-in-class solutions for operators and bettors alike.
This partnership allows us to integrate our cutting-edge micro-betting technology with EveryMatrix’s powerful platform, unlocking new opportunities for engagement and excitement.”
Micro-Betting: The Future of Live Wagering
Micro-betting continues to gain momentum as players seek fast-paced, immersive betting experiences. By leveraging Kero Gaming’s contextual and traditional micro-markets, OddsMatrix is positioning itself as a leader in the evolving live betting space.
With this strategic expansion, the company reaffirms its commitment to innovation, ensuring that its sportsbook partners have access to the most advanced and engaging betting options on the market.
Comments