Cherry Play, a fresh and innovative game studio, has announced the appointment of Olga Bajela as its new Chief Executive Officer. This marks the beginning of an exciting new chapter for the studio, which aims to disrupt the traditional iGaming model with its unique approach to business and game development.
A Rapid Rise in the Industry
Olga Bajela's impressive ascent through the ranks of the iGaming industry has been nothing short of remarkable. In just four years, she has gone from an executive role to Chief Commercial Officer at Stakelogic, and now to the CEO position at Cherry Play.
Bajela's leadership has been recognized with several prestigious industry awards, including the coveted Woman Leader of the Year, underscoring her commitment and contributions to the sector.
As CEO of Cherry Play, Bajela is tasked with leading the studio's launch and overseeing its growth. Her leadership will be pivotal in shaping the future of Cherry Play as it seeks to offer a game-changing commercial model that challenges the industry norms.
Disrupting the iGaming Landscape
One of the most exciting aspects of Cherry Play’s business strategy is its innovative no-revenue-share commercial model. This model allows operators to pay a license fee rather than the typical revenue share arrangement, offering a more sustainable and predictable revenue stream for both operators and the studio. This approach is designed to change how games are offered in the market, focusing on value creation for both the operators and the players.
Cherry Play is also committed to producing high-quality, engaging slots and casino games, with plans to release two new games every month. This ambitious pace of game development aims to keep operators and players engaged while pushing the boundaries of innovation within the iGaming space.
Bajela's leadership will also focus on building a strong management team and bringing in top industry talent. With Cherry Play's rapid growth plans, Bajela's experience in scaling successful businesses will be crucial as the studio works to expand its footprint.
Strategic Partnership with Bragg Gaming Group
To accelerate its market entry, Cherry Play has partnered with Bragg Gaming Group, a prominent global content distribution network. This strategic alliance will enable Cherry Play to leverage Bragg’s advanced technology stack for game development and distribution. The partnership allows Cherry Play to tap into Bragg’s robust network of operators, ensuring that its games are accessible to a broad and diverse audience.
With this collaboration in place, Cherry Play's first two slot titles are set to launch in January, just ahead of ICE Barcelona. The partnership with Bragg sets the stage for an impactful debut at one of the largest and most anticipated events in the iGaming calendar.
Olga Bajela shared her enthusiasm about her new role and the exciting road ahead: “Having helped to build and sell Stakelogic, I am now ready to take on a new challenge and couldn’t be happier to have been appointed as CEO of Cherry Play. Innovation covers so much more than game mechanics, and with our unique commercial model, I am confident we are going to disrupt the slot provision space."
She continued, “We are focused on producing two great games per month on the powerful Bragg tech stack and already have an incredible team in place who are just as passionate about entertaining players as I am. Cherry Play is here to make an impact, and we can’t wait to launch our first title in January.”
Expanding Market Reach
Cherry Play’s partnership with Bragg also signals a broader strategy for growth in the European and global iGaming markets.
Matevz Mazij, CEO and Chairman of the Board at Bragg Gaming Group, expressed his excitement about the partnership: “We’re delighted to welcome Cherry Play as a valued partner to Bragg and look forward to a dynamic and long-lasting collaboration to deliver game-changing, localized online casino content.”
Mazij further emphasized the benefits of the collaboration, noting, “The Cherry Play team’s extensive experience of the Netherlands regulated market will undoubtedly benefit Bragg as we continue to expand our strong position in that market. Our new partnership with Cherry Play will also allow us to offer some great new online casino content not only to our Dutch operator partners, but to those operators in the wider European and RoW markets going forward. I’m excited to view the results.”
A Bold Future for Cherry Play
With a visionary CEO at the helm and a disruptive business model, Cherry Play is poised to make a significant impact on the iGaming landscape. As the studio gears up for its launch, its innovative approach to game distribution and development promises to reshape how operators and players interact with online casino content.
Stay tuned to iGaming Gazette for updates on Cherry Play’s exciting journey into the competitive world of iGaming.
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