OpenBet, a prominent content, platform, and service provider in the sports betting industry, has extended its longstanding partnership with OPAP, the leading gaming company in Greece.
The collaboration aims to deliver an enhanced retail betting experience for Greek players by leveraging OpenBet's cutting-edge technology platform and products across OPAP's extensive retail estate.
The migration process involved more than 3,000 OPAP stores throughout Greece, with approximately 20,000 terminals benefiting from OpenBet's full suite of world-class betting technology and trading content.
OPAP, a member of the Allwyn Group and established in 1958, holds a significant position in the Greek gaming industry and is globally recognized. The collaboration is part of OPAP's strategic initiative to enrich its retail betting proposition and provide customers with more options and superior entertainment experiences.
OpenBet's platform empowers OPAP to introduce new features and functionalities to its retail customers. From a backend perspective, OPAP gains access to various software capabilities, including multipricing, enabling the company to offer different odds and betting markets across both retail and online channels. The launch of the new retail betting platform follows the successful introduction of OPAP's online sportsbook, also powered by OpenBet.
Jan Karas, CEO of OPAP, expressed confidence in the collaboration: "The launch of a new betting platform across a retail estate of more than 3,000 stores was a major undertaking, which was completed successfully thanks to close collaboration between the OPAP and OpenBet teams. We firmly believe that the new retail betting platform will enable us to further enhance customers’ entertainment experience at OPAP stores."
Jordan Levin, Group CEO of OpenBet, shared his enthusiasm: “We’re proud to have facilitated the next generation of OPAP’s retail betting offering, particularly so soon after the success of our online launch together. This is a significant milestone for both companies and strengthens our own position as a trusted provider to lotteries worldwide.”
The collaboration between OpenBet and OPAP represents a significant advancement in the Greek gaming landscape, promising an enriched and diversified betting experience for players across the country.
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