Leading sports betting content, platform, and service provider OpenBet, which is part of the global Endeavor network, has announced its acquisition of Neccton, a prominent technology company specializing in responsible gaming, anti-money laundering (AML), and fraud detection.
This strategic move by OpenBet aims to strengthen its player protection offerings and expand support for the betting industry.
With an impressive roster of customers including FanDuel, DraftKings, Entain, Sky Bet, British Columbia Lottery Corporation, and Loto Québec, OpenBet is well-positioned to deliver innovative solutions and ensure a safe and secure betting experience. The addition of Neccton, with its extensive experience and expertise, further reinforces OpenBet's commitment to responsible gaming.
Neccton, led by industry pioneers Dr. Michael Auer and Andreas Schneeberger, brings over 15 years of experience in developing software and services for the gaming sector. Dr. Auer is widely recognized as a leading authority in academic responsible gaming research, while Schneeberger is an expert in Cognitive Science, AI, and Machine Learning.
Jordan Levin, CEO of OpenBet, expressed the company's dedication to player protection, stating, "OpenBet's acquisition of Neccton takes our commitment to player protection and AML to the next level."
This strategic partnership allows OpenBet to leverage Neccton's advanced technology to enhance its responsible gaming and AML capabilities, ensuring a secure and ethical betting environment.
Neccton's technology is currently deployed in over 30 countries and languages, analyzing millions of real-time activity streams and processing tens of thousands of events per second. Their AI-based solution provides real-time monitoring and analysis of player behavior, enabling accurate detection of AML, fraud, and responsible gaming activities. The customizable rules and thresholds cater specifically to gaming operators and forward-thinking regulators.
Levin emphasized the importance of such services in the rapidly expanding industry, as fines for responsible gaming, AML, and compliance failures reached record highs in 2022, surpassing $250 million. The collaboration between OpenBet and Neccton aims to address these challenges and provide breakthrough solutions through the intersection of data science and cloud-based artificial intelligence.
Dr. Michael Auer, Managing Director of Neccton, expressed his vision for the partnership, stating, "Our vision is to have Neccton technology deployed by the industry's leading brands and shaping regulatory standards."
With OpenBet's impressive track record, high compliance standards, and position as a trusted partner for World Lottery Association members, the collaboration is set to drive significant progress in responsible gaming practices.
OpenBet will be hosting an exclusive webinar to discuss the deal in further detail and analyze the state of compliance and responsible gambling in the global gaming industry. The panelists will include Jordan Levin, Dr. Michael Auer, Keith Whyte (Executive Director, National Council on Problem Gambling), and Jessica Feil (VP Regulatory Affairs, OpenBet). The webinar aims to shed light on the industry's challenges and the proactive measures being taken to ensure player protection and responsible gambling.
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