OpenBet, a premier provider of technology, content, and services to the sports betting and gaming industry, is poised for continued expansion following impressive growth over the past year. The company’s global customer base increased by more than 40% in the first half of 2024, bringing its total to over 200 partners worldwide.
This surge in growth comes as OpenBet, a subsidiary of Endeavor since 2022, secured significant new partnerships, including a deal with Australian wagering giant Tabcorp and collaborations with World Lottery Association (WLA) operators such as OPAP, Veikkaus, and Westlotto. These additions mark a milestone for OpenBet, bringing its total to 20 WLA customers globally.
Over the last year, OpenBet has remained committed to innovation and product development, a strategy that has fueled its success. Notable achievements include the introduction of a regulatory technology vertical following the acquisition of Neccton and the launch of the groundbreaking geolocation tool, OpenBet Locator™. The company has also continued to invest in its core platform products and pricing solutions, reinforcing its position as a leader in the industry.
In a recent strategic move, Endeavor merged IMG ARENA’s data rights and capabilities under the OpenBet banner, creating a comprehensive sports data, technology, and content ecosystem for betting operators and rightsholders. This integration, guided by OpenBet CEO Jordan Levin, is part of an ongoing strategic review aimed at maximizing the potential of IMG ARENA’s offerings.
Looking ahead, OpenBet is keen to capitalize on new opportunities, particularly with the launch of Brazil’s newly regulated sports betting market, which is expected to become one of the largest globally.
In April 2024, as part of a Silver Lake take-private transaction, Endeavor announced plans to transfer, divest, or sell certain business units or assets, excluding TKO and William Morris Endeavor Entertainment’s agency representation business.
Endeavor’s second-quarter 2024 earnings report revealed that it has begun the process of selling its Sports Data & Technology segment, which includes OpenBet and IMG ARENA. Despite these potential changes, OpenBet remains fully committed to its mission and will continue operating as usual.
Reflecting on the company’s achievements, Jordan Levin, CEO of OpenBet, stated: “OpenBet has consistently advanced the vision of delivering an ecosystem that reimagines safe betting entertainment for billions of sports fans. Reflecting on our growth trajectory within the Endeavor network brings me immense satisfaction.
Endeavor has been a great platform to accelerate and build on our most recent strategy, as demonstrated by the impressive growth in our global customer base over the course of the year.
As we build on this very solid foundation, I’m very excited about what the future holds for OpenBet and confident that we will maintain our track record of innovation and excellence regardless of future changes in our ownership structure.”
With over 25 years of experience, OpenBet continues to lead the sports betting entertainment industry. Its modular technology, content, and services are trusted by the world’s largest sports betting brands, lotteries, casinos, and tribal operators, solidifying its position as a top business-to-business partner in the global sports betting landscape.
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