OpenBet, a leading provider of content, technology, and services to the sports betting industry, has reported exceptional performance during this year's UEFA European Football Championship.
The platform processed over 140 million bets across all channels, with more than £850 million wagered during the month-long tournament.
The tournament saw Spain claim their fourth European Championship title with a 2-1 victory over England. This final match drove substantial betting engagement, involving more than 100 global operators across top betting and gaming conglomerates. England and Spain were consistently the most backed teams in the Outright Winner market throughout the knockout stages.
Austria also garnered significant attention, with odds shortening from 40-1 to 16-1 after their victory over the Netherlands to top Group D. On June 25th and 26th, Austria captured over 20% of Outright Winner bets, a share England only achieved from the semifinals onwards.
Statistics from the final reveal that over £73 million was staked during the match. OpenBet’s trading team played a crucial role in this success by generating odds, delivering trading content, and providing Managed Trading Services through risk and liability management for operators.
The popularity of SportCast’s BetBuilder feature also soared, with bet slips generated across the global customer base showing a 470% increase compared to the 2021 tournament. This surge was driven by new features, increased bettor demand, and new players adopting the product.
This surge in betting reflects the widespread engagement facilitated by OpenBet's advanced technology and comprehensive service offerings. The provider upheld its reputation as a trusted partner to Tier 1 operators worldwide, maintaining 100% uptime throughout the tournament and ensuring a seamless experience for all players.
Florian Diederichsen, CTO at OpenBet, commented, “Euro 2024 captured the imaginations of sports fans and bettors across Europe, with OpenBet truly ‘bringing it home’ for operators. Our robust platform technology once again played a match-winning role in processing a significant volume of bets and delivering a reliable and safe betting experience for our customers.
We delivered new records in bets processed per minute and overall bets placed for operators and are proud to play a key role in their success towards continued growth.”
OpenBet’s impressive performance during Euro 2024 showcases its capability to handle large-scale betting events, further solidifying its position as a leader in the sports betting industry.
Comments