In a significant strategic move, Openbox Holdings, a rapidly growing distributor of iGaming content, has announced its acquisition of Gibraltar-based game studio Boldplay.
Known for its engaging game design, rewarding jackpots, and signature bonus spins, Boldplay will now become an integral part of Openbox’s expanding global ambitions.
This acquisition enhances the offerings of Openbox Gaming, the iGaming platform subsidiary of Openbox Holdings, by introducing Boldplay’s innovative gaming products. It marks a crucial step in the company's strategy to appeal to a broader audience and position itself as a leading provider in the iGaming industry.
Richard Hogg, CEO of Openbox Holdings, expressed enthusiasm about the acquisition, stating, "We’ve long admired the creativity and innovation coming out of Boldplay. Their approach to engaging players with rich content and rewarding mechanics is a great fit for our platform. By joining forces, we’ll be able to leverage each other’s strengths and deliver even more exciting and rewarding experiences to our players."
The acquisition will see Boldplay’s entire portfolio of innovative content made available to operators through Openbox Gaming. With the integration process already underway, Openbox Gaming's proprietary platform will soon feature some of Boldplay’s most popular titles, including hit games like Brute Force, Cam Carter and the Cursed Caves, Cyborg City, and Speed Heist. These games, known for their immersive gameplay and rewarding features, will enrich Openbox’s catalog and enhance its appeal across global markets.
This strategic move also includes the incorporation of key members of Boldplay’s development team into Openbox Gaming, ensuring that the creativity and innovation that have fueled Boldplay’s success continue to thrive. This team, which has been instrumental in the studio’s rapid rise in the iGaming space, will play a pivotal role in advancing future projects and new game releases under the Openbox banner.
Founded in 2019, Boldplay has quickly established itself as a standout developer in the gaming industry. The studio’s portfolio features collaborations with tier-one operators in key markets such as Europe, Latin America, and the US, working with renowned brands like ApuestaTotal, BetMGM, Grosvenor Casinos, and Sportingbet. This strong market presence is set to grow even further under the guidance of Openbox Holdings.
Valli Fragoso, CEO of Boldplay, shared her excitement about the acquisition, saying, "We are excited to join Openbox on this new journey. Our visions are closely aligned, and together we will create memorable gaming experiences for players. We’re looking forward to building on the foundation we’ve established and expanding our reach to new audiences worldwide."
The partnership between Openbox Holdings and Boldplay aims to leverage the combined strengths of both companies, using their technology, expertise, and resources to deliver exciting new content and drive innovation in the iGaming sector. Together, they will work on developing new projects that promise to engage players with fresh and thrilling gaming experiences.
Openbox Gaming, which is known for offering a wide selection of unique and exclusive games built by industry-leading developers, is committed to continuing its expansion across global markets. The addition of Boldplay’s content will only strengthen its position as a “must-have” partner for operators looking to meet the ever-evolving demands of their players.
This acquisition is part of Openbox Holdings’ broader vision to establish itself as a dominant player in the iGaming market. With the integration of Boldplay’s cutting-edge games, Openbox Gaming is well-positioned to continue its impressive growth trajectory and deliver innovative content to operators worldwide.
As the iGaming industry continues to evolve, partnerships like this demonstrate the importance of creativity, collaboration, and the ability to adapt to emerging trends.
Openbox Holdings’ acquisition of Boldplay is not only a significant milestone for both companies but also a sign of the increasing consolidation and innovation driving the industry forward.
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