OtherLevels, a leading provider in marketing automation, has introduced the Experience Platform, a cutting-edge solution powered by Generative AI (GenAI) designed to transform marketing efforts for operators across the globe.
This innovative platform leverages machine learning to convert traditional text-based content into highly engaging, personalised video and rich media experiences, marking a significant evolution in digital customer interaction.
The Experience Platform enables operators to broaden their reach by creating visually compelling and customised content across multiple channels, including acquisition, affiliate marketing, CRM, social media, and on-site interactions.
With GenAI at its core, the platform empowers operators to meet the demands of modern, tech-savvy audiences by delivering dynamic and immersive media that resonates on a personal level.
Brendan O’Kane, CEO at OtherLevels, expressed his excitement about the launch, stating:"The Experience Platform allows operators to harness the power of Generative AI to enhance their brand presence and drive profitability, while simultaneously offering personalised, video-driven experiences that today’s audiences crave."
O’Kane further highlighted the transformative nature of the platform, adding:"By offering 1:1 personalised media, such as video, at scale, operators can unlock an endless range of customer experiences across all channels, from acquisition to retention.
Whether it's personalised betting recommendations or custom gaming content delivered by digital versions of brand ambassadors or game characters, the possibilities are limitless."
He also noted the broader potential of the platform:"Fans seeking deeper engagement can have their own personalised media channels, while acquisition and affiliate marketing efforts can feature real-time brand campaigns and promotions. Gen AI’s influence on the market will be comparable to the impact of the iPhone—transformational."
The Experience Platform is designed to enhance every stage of the customer journey, from initial acquisition to active engagement. It creates real-time, contextually relevant, and personalised experiences for industries such as sports betting, iGaming, lotteries, and fan engagement.
Operators can generate video content for any digital channel in over 30 languages, offering unmatched scalability and localisation.
The platform's open architecture allows it to integrate seamlessly with third-party systems such as customer data platforms (CDPs), sportsbooks, iGaming platforms, personalisation engines, and CRM systems. This flexibility ensures operators can adopt the Experience Platform without the need for costly and complex re-platforming.
OtherLevels’ Experience Platform represents a significant advancement in marketing technology, positioning operators to deliver more impactful, personalised, and scalable content than ever before.
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