PA Betting Services (PABS), a premier supplier of horseracing data and betting content, has announced a new partnership with BoscaSports, securing a deal that will extend until 2028.
This new agreement will see PABS utilizing its market-leading delivery platform to supply BoscaSports with a comprehensive range of betting products and data services.
BoscaSports, known for its innovative digital solutions for retail environments and racecourses, will now benefit from PABS's extensive global horseracing and sports content.
Through this partnership, BoscaSports will enhance its interactive digital products for racecourses and Licensed Betting Offices (LBOs) across the UK, Ireland, and Europe. The collaboration aims to provide customers with engaging insights, statistics, and tips, transforming the retail betting experience.
Keiron Muir, Account Director at PA Betting Services, expressed enthusiasm for the deal: "We are delighted to have agreed on a new long-term deal with BoscaSports. Utilizing our content, they have developed an array of interactive digital products that are transforming the retail experience and showcasing racing in a way that will promote the sport and engage new audiences."
Eugene Mitchell, CEO at BoscaSports, highlighted the importance of this partnership: "We are committed to providing dynamic digital solutions to the racing industry, and to achieve this we must have the best-in-class data and content. PABS's extensive range of data and content ensures we can continue to innovate and provide world-class products to our partners."
This agreement marks a significant step forward for both companies, enhancing their ability to deliver top-tier content and innovative solutions to the racing and betting industry.
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