In a move to revolutionize the sports betting experience, Paddy Power has teamed up with Checkd Dev to launch Mix ‘N Match, a groundbreaking betting solution that allows users to create personalized same-game multiples quickly and easily.
Designed as Checkd Dev’s inaugural bespoke product for Paddy Power in the UK, Mix ‘N Match empowers users to construct combination bets effortlessly, offering pre-configured betting options that can be customized swiftly.
With user-friendly filters in place, bettors can craft smarter multi-leg bets with unprecedented ease.
Building on the success of Checkd Dev’s Smart Acca iFrame product, licensed for top-tier operators like William Hill and Sky Bet, Mix ‘N Match takes the concept further by enabling the bundling of multiple single-event combinations within a single bet.
This innovative approach enhances flexibility and choice for bettors, catering to diverse preferences and betting strategies.
The Mix ‘N Match platform features a wide range of markets, including 1x2, BTTS, fouls, shots, shots on target, goalscorer, and cards, supported by comprehensive data from major leagues and competitions.
Moreover, the inclusion of a Bet Shuffle function allows users to generate new betting opportunities randomly, adding an element of excitement to the betting experience.
Harnessing official Opta data, Mix ‘N Match leverages historical form analysis to provide bettors with insightful data visualizations, facilitating informed betting decisions and ultimately driving higher conversion rates for the operator.
Adam Patton, Managing Director of Checkd Dev, expressed enthusiasm about the collaboration: “Working with Paddy Power on this innovative product has been a fantastic experience. The seamless collaboration between our teams has been remarkable, and we are eager to further enhance the product based on user feedback and behaviors.”
Rob Elliffe, Head of Product at Paddy Power, praised the partnership with Checkd Dev: “Checkd Dev has been an excellent partner throughout the development process. Despite the complexity of the product, delivery was punctual, and Mix ‘N Match has already garnered positive feedback from our customers.
It significantly enhances the user journey by leveraging data intelligently to support betting decisions.”
The introduction of Mix ‘N Match underscores Paddy Power’s commitment to delivering cutting-edge betting experiences, while Checkd Dev solidifies its position as a leading innovator in sports betting technology.
Together, they are poised to shape the future of sports betting with groundbreaking solutions tailored to meet the evolving needs of modern bettors.
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