In a landmark deal set to reshape the esports betting landscape in Australia, wagering giant Tabcorp has announced its partnership with French-based specialist supplier PandaScore.
This collaboration positions PandaScore as Tabcorp’s dedicated esports data and odds provider, with a focus on expanding Tabcorp’s reach in the rapidly growing esports market.
The Big 3 Esports Take Centre Stage
The agreement will initially see Tabcorp integrate PandaScore’s cutting-edge esports data and odds services for three of the most prominent esports titles: Counter-Strike: Global Offensive (CS:GO), League of Legends, and Dota 2. These titles, known collectively as the “Big 3,” have massive global followings and are at the forefront of esports wagering.
Looking ahead, Tabcorp plans to incorporate PandaScore’s full portfolio of esports titles, markets, and innovative products. This strategic move is aimed at bolstering the operator’s market presence and capturing the attention of next-generation bettors.
Enhanced Market Offering
PandaScore’s services will enable Tabcorp to offer an expanded range of markets and market lines, including lucrative player-specific markets. This enhanced offering will be distributed across multiple channels, including Tabcorp’s web and mobile platforms, as well as physical betting shops and terminals in licensed venues.
The integration of PandaScore’s market-leading products ensures that Tabcorp’s customers will enjoy a seamless and enriched esports betting experience, whether online or offline.
Commitment to Esports Investment
David Beirne, Tabcorp’s General Manager of Trading, emphasised the significance of this partnership, “This partnership with PandaScore is invaluable to our investment in esports. It gives us access to dedicated esports trading and odds creation services for the most popular titles, with eyes to build out a full esports offering fit for the next generation of bettors. This partnership is another step in creating the ultimate sports entertainment experience for our customers.”
Expanding PandaScore’s Presence in Australia
Oliver Niner, Head of B2B at PandaScore, shared his excitement about the deal, “We’re thrilled to be working with one of the biggest operators in Australia. Tabcorp is an Australian institution with outstanding visibility and market penetration and a pedigree for success.
Rolling out our best-in-class esports products to a market leader in Australia builds on our existing successes in this market, and it’s one we’re confident we can continue fostering growth in.”
A Step Forward for Esports Betting
The partnership between Tabcorp and PandaScore is a testament to the growing importance of esports in the wagering industry. With a focus on innovation and tailored offerings, this collaboration is set to drive esports betting to new heights in Australia, capturing the interest of a diverse and tech-savvy audience.
By leveraging PandaScore’s expertise and Tabcorp’s established presence, the deal underscores a shared commitment to enhancing the esports betting experience and setting a new standard in the market.
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