French data and odds supplier PandaScore has launched a groundbreaking premade BetBuilder for esports, offering a streamlined betting experience for popular titles.
PandaScore, renowned for its cutting-edge data solutions, has introduced an industry-first with its new premade BetBuilder, also known as Prebuilt Markets. This innovative product simplifies the betting process for esports enthusiasts by offering ready-made wagers tailored to the intricate narratives of esports matches.
The Prebuilt Markets are now live across PandaScore's full client base and cover the three major esports titles: Counter-Strike, Dota 2, and League of Legends. The launch also includes Valorant, complete with exclusive player props that cater to the growing interest in the game.
The new offering features two primary premade betting options: a combination of Match Winner 2-way and player props. Antoine Vallespir, PandaScore’s Product Manager, explained, “We’re starting with two MVP-focused storylines: one where a team’s star player excels and leads their team to victory, and another where a star player is neutralized, leading to their team’s defeat.”
These pre-set combinations are designed based on extensive user research conducted over the past six months. PandaScore found that esports bettors frequently combined these markets, making them nearly essential for a comprehensive betting experience.
The Prebuilt Markets also allow operators to tailor bets to specific teams and players, creating wagers that evolve with the competition’s progress. The flexibility of the product means that PandaScore will continually update and introduce new combinations based on user feedback.
One of the key advantages of the Prebuilt Markets is their ease of integration. The system functions like any other single market, allowing operators who are familiar with integrating Winner 2-way markets to seamlessly incorporate the new feature.
Flavien Guillocheau, CEO of PandaScore, commented on the launch: “Tailored, personalized experiences are now the standard expectation in modern entertainment, including betting. Our BetBuilder’s success highlighted the demand for such options, and with Prebuilt Markets, we transition from complex to simple, offering operators easy access to a market-leading product while providing all types of esports bettors with exciting new opportunities.”
With its Prebuilt Markets, PandaScore continues to push the boundaries of esports betting, providing a user-friendly yet highly engaging experience for both operators and bettors.
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