French esports data and odds supplier PandaScore has obtained a Colorado betting license, marking the company's first license in the North American market.
This significant milestone comes after a meticulous and measured research process, aligning with the needs of its clients.
Through this license, PandaScore has signaled its intentions in the US market, forging a supplier-led path to esports betting success. Existing PandaScore clients can now enter the Colorado market, scale up their esports offerings, and build their future audience within the state’s esports-friendly regulatory framework.
Future clients can also be confident that working with PandaScore supports their growth strategy in the lucrative US market. Colorado's regulatory framework serves as a solid foundation to cultivate an esports audience and take advantage of PandaScore’s innovative, revenue-driving products such as BetBuilder, player props, and microbetting.
PandaScore selected Colorado as its first point of entry into US licensing due to the state's extensive catalogue of esports titles and competitions eligible for regular betting and the wide range of markets that can be offered.
Additionally, Colorado's flexible and innovation-friendly licensing regime makes it an attractive market for PandaScore and its clients.
Securing the license also serves as proof of concept for the French esports supplier.
PandaScore Legal Counsel Alexis Brunet noted, “Securing the Colorado license is a strong signal of our intentions in the US and shows we are serious about its potential. Esports in the United States is a fast-evolving regulatory environment, but it’s only going in one direction: expansion.
We intend to provide our best-in-class products and services to our customers no matter where they are and service one of the largest markets in the world.”
For PandaScore CEO Flavien Guillocheau, entry into Colorado in the US market was the natural next step in the company’s client-first, service-oriented approach: “For esports to succeed in the US, suppliers must lead from the front. Suppliers need to address the uncertainty around regulation which has held back operator investment and thus growth of the vertical.
We’ve proven we know the market, get a license efficiently, and do it in a way that puts operators first. We’re confident that if our clients are seeking entry into a given market, we can be completely straight with them, show them the viable pathway to success, and create the foundation and access they need to fully harness the potential of esports in one of its biggest consumer markets.”
The new license represents a crucial step in PandaScore's strategic efforts to expand globally and highlights the provider's commitment to enhancing the esports betting landscape in the US.
This move not only broadens opportunities for PandaScore’s existing and future clients but also sets the stage for further growth and innovation in the esports betting industry.
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