NeoGames' subsidiary, Pariplay, strengthens its foothold in North America with a strategic partnership with Hard Rock Digital, introducing its game studio, Wizard Games, to the New Jersey market.
NeoGames, a prominent provider of iLottery and iGaming solutions, revealed today that its subsidiary Pariplay is extending its reach in North America by collaborating with Hard Rock Digital and launching its Hard Rock Bet platform in New Jersey.
This venture marks the introduction of Pariplay's slot games, including popular titles like Dragons of the North, Spirit of Mustang, and Wolf Riches, to the New Jersey player base through its Fusion aggregation platform.
Wizard Games, known for its feature-rich and innovative slots, strengthens its position in a crucial market with this launch. The studio already has existing partnerships in New Jersey, and its games are live in various regions across North America, such as Michigan, West Virginia, Alberta, Ontario, and Atlantic Canada.
Hard Rock Digital, recently entering the New Jersey market with the Hard Rock Bet platform, enhances the online gaming experience for players in the state. Alongside Wizard Games' slots, the platform offers classic titles and games found at the Hard Rock Hotel & Casino Atlantic City.
Tsachi Maimon, President and Head of iGaming at NeoGames, expressed the company's enthusiasm for the expansion, stating, "New Jersey is an extremely important market for us, so we’re delighted to be growing further with Hard Rock Digital. We’ve got a fantastic portfolio of high-quality content, and we’re looking forward to bringing our games to even more players through a fruitful partnership."
Grant Williams, Senior Vice President of Casino at Hard Rock Digital, shared his excitement about the collaboration, saying, "We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly rated Hard Rock Bet platform in New Jersey. With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can."
The partnership reflects Pariplay's commitment to expanding its presence in the dynamic North American market, offering a diverse and engaging gaming experience to players in New Jersey.
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