In a groundbreaking move, Pariplay®, a subsidiary of NeoGames S.A (Nasdaq: NGMS), has announced its partnership with Kero Gaming ("Kero") to introduce sports betting options to its Fusion® platform for the first time.
The Fusion® platform, known for its extensive content offerings, will now feature Kero's full suite of micro betting products, marking a significant expansion into the sports betting arena.
Kero Gaming specializes in micro betting data feeds, products, and services, offering players dynamic next-play betting markets, live chat for socialization, and live match streaming, all within a single entertainment destination on the sportsbook.
Powered by a unique recommendation engine, Kero's micro betting technology delivers contextually relevant betting markets to players, enabling them to bet on individual plays or moments throughout every match, creating an immersive sports betting experience akin to casino gaming.
This partnership underscores Pariplay®'s commitment to providing enhanced entertainment value for players in regulated markets globally, further solidifying its position as a pioneering gaming aggregator.
Ashley Bloor, Director of Partnerships at Pariplay®, expressed enthusiasm about the collaboration, stating: “Our content deal with Kero Gaming Inc. demonstrates our position as one of the world's pioneering gaming aggregators. We are thrilled to welcome its portfolio onto the Fusion® platform.
With both parties solidifying themselves as visionary forces in the industry, we are confident the partnership will spearhead success as we branch into new sports betting technologies and will resonate with players globally.”
Tomash Devenishek, CEO at Kero Gaming Inc., echoed this sentiment, saying: “We at Kero are continually striving to innovate and enhance the sports fan experience.
Our partnership with Pariplay represents a significant stride towards delivering exceptional sports betting products globally. We are thrilled to embark on this journey with Pariplay as our partner.”
The integration of Kero's micro betting products onto the Fusion® platform is set to revolutionize the sports betting experience for players worldwide, offering them a new level of excitement and engagement.
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