Pariplay®, a subsidiary of NeoGames, is set to enhance its Fusion® platform in North America through a new partnership with EQL Games. This agreement will integrate EQL Games' instant win titles into the platform, offering lottery-focused operators in North America access to high-quality iLottery content.
As a leading iLottery provider based in Louisville, Kentucky, EQL Games specializes in localized, instant win content for players. By joining the Fusion® platform, a growing aggregation network, EQL Games will expand its reach and deliver its diverse range of titles to a broader audience.
Pariplay® stands out as a unique aggregator in North America, with a dedicated portfolio of games designed specifically for iLottery operators. The addition of EQL Games' content further enhances the variety of iLottery offerings available through Pariplay®, which leverages its technology to customize games for local markets and empower studios to create exclusive, on-demand games.
This partnership aligns with Pariplay®'s strategic focus on becoming a major player in the regulated iLottery markets of North America. The company has already established successful partnerships with notable entities such as the West Virginia Lottery, Ontario's AGCO, Alberta's AGLC, and Atlantic Lottery (ALC) in Atlantic Canada.
Pariplay's Fusion® offering encompasses a vast selection of over 14,000 games from 120+ suppliers, accompanied by a comprehensive suite of back-office tools for conversion and player retention, maximizing player value.
Shivan Patel, VP North America at Pariplay®, expressed excitement about the collaboration, stating, "We are always seeking to enhance our portfolio of games with fresh, high-quality content. EQL Games fits the bill perfectly with its compelling collection of iLottery instant win products that we are sure will be a hit with players."
Brad Cummings, CEO at EQL Games, also shared his enthusiasm, saying, "Pariplay®'s market reach is considerable, and it's a fantastic moment for us to have reached an aggregation deal which will help to significantly further our standing in the thriving iLottery market."
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